Concept
VERDI — a soap brand featuring natural Indian spices. The soap is produced using ancient traditions.
Metaphor
Spices are ubiquitous in India; many tourists note that even the walls seem permeated with them. By purchasing the brand’s soap, consumers are literally acquiring a piece of India. The concept is rooted in a visual metaphor that references India’s architectural characteristics: the carved windows of palaces and the closely packed houses lining bustling streets.
Original size 2560x1440
Original size 4000x2250
Original size 4000x2250
Original size 4000x2250
Original size 4000x2250
Original size 4000x2250
Original size 4000x2250
Original size 4000x2250
Original size 4000x2250
Original size 4000x2250
Original size 4000x2250
Original size 4000x2250
Original size 2560x1440
Original size 4000x2250
Original size 4000x2250
Original size 4000x2250
