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About

I am a media designer working across visual identity, editorial design, photography, and multimedia.

I create cohesive visual concepts and am open to collaborating with design studios, creative agencies, publishers, and media companies.

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multimedia storytelling / artist portraits / visual experimentation(01) Challenge How can we reveal an artist’s personality without showing them directly? This project explores the difference between knowing someone’s work and knowing the person behind it.(02) Concept zrok is an independent video channel dedicated to individuals in the arts. The artist’s personality is revealed through reflections, surroundings, gestures, and creative work rather than through direct portraits.(03) Process The project combines interviews, atmospheric footage, and visual experiments utilizing mirrors and reflective surfaces. The first episode features Maksim Korostelev, a photographer and actor based in Minsk.(04) Outcome A 10-minute video portrait that merges interview audio, observational footage, and animated handwritten typography to craft a distinctive visual narrative.(05) Value zrok provides an intimate and unconventional method for discovering the person behind the art. This format has the potential to evolve into a series featuring artists from Minsk and other regions.

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Original size 2510x1318

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Belarusian heritage / graphic design / postcard series(01) Challenge Create a postcard series that highlights Belarusian cultural heritage and helps preserve the connection to national traditions.(02) Concept Combine traditional Belarusian ornaments and symbols with contemporary graphic design. Red accents and geometric elements establish a cohesive visual language throughout the series.(03) Process Develop graphic elements inspired by Belarusian ornaments, create the postcard compositions, and adapt the visual identity for print.(04) Outcome A series of postcards featuring original graphic design that blends national motifs with a contemporary aesthetic.(05) Value The postcards serve as small carriers of cultural memory, introducing Belarusian traditions and emphasizing the importance of preserving cultural heritage.

Original size 2560x1347
Original size 2560x1347

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Editorial Design / Pop-Up Book / Northern Landscapes(01) Challenge To transform a traditional calendar into an interactive object that captures the atmosphere and distinctive landscapes of Teriberka.(02) Concept A pop-up calendar that takes the viewer on a journey along the northern coast, revealing iconic locations and seasonal natural phenomena month by month.(03) Design Hand-painted watercolor illustrations combined with bold typography, a restrained color palette inspired by northern nature, and layered paper elements that create depth and dimension.(04) Interaction Each month features a three-dimensional scene and a set of stickers that users can match to corresponding dates, gradually completing the illustrated landscape.(05) Format An interactive pop-up book that combines the functionality of a calendar with the visual experience of an illustrated paper object.

Original size 2560x1347

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documentary photography / visual research / human perception(01) Challenge To explore how people perceive the value of everyday objects and understand what makes certain things meaningful beyond their practical purpose.(02) Concept A photography project in which participants select the most useless and the most valuable objects from their possessions. These contrasting choices reveal personal stories, memories, and individual attitudes toward material things.(03) Approach A combination of documentary photography, portraiture, and still-life compositions. Participants become active subjects of the project, presenting their chosen objects and sharing their personal perspectives.(04) Visual Identity Minimalist compositions, bold typography, and contrasting word clouds. The visual language emphasizes the opposition between utility and emotional value.(05) Outcome A visual study of human values and personal connections to everyday objects, demonstrating that a thing’s meaning is often defined not by its function, but by the memories and emotions attached to it.

Original size 2560x1347

Have a project in mind? Let’s talk.

I am always open to collaborating with creative studios, independent brands, artists, photographers, illustrators, and fellow designers. I am interested in projects that bring together diverse perspectives, encourage experimentation, and transform unusual ideas into meaningful visual experiences.If you have an idea worth exploring, I would love to be a part of it.

Looking forward to what’s next.

Email: nadyanickola@yandex.ru
Telegram: @nadzeya_nickola

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Project created at 30.10.2026
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