Meaning in every detail. I prune everything that doesn’t help the brand speak, so your message stays sharp.

Systems your team can run. I deliver rules, templates, and applications, so your team can handle every task without my direct input.

Applied to real work. Art. Lebedev Studio, the Moscow Tourism Office, and Amio taught me how to work with briefs, feedback, and deadlines.

The Problem. A startup needed its first recognizable mark. The logo had to look confident from day one while remaining simple enough for versatile application.

Concept. I designed the logo around one clear, memorable shape so people recognize the brand at first glance.

Solution. I developed the sign, selected the typography and color, and tested how the logo functions at small and large sizes, both on screen and in print.

Result. The client received a ready-to-use logo that works across digital and print, giving the startup a clear identity from the start.

Underground: an identity that moves from stage to street

Problem. The dance team needed an identity that was recognizable on stage and appealing to its audience.

Concept. The logo and the merchandise speak a unified language, ensuring the team maintains visual consistency wherever it appears.

Solution. In collaboration with the team, I designed the logo and a merchandise line. Every item adheres to the same graphic rules and is production-ready.

Result. The team achieved a single, recognizable aesthetic for both performances and everyday wear, demonstrating my ability to collaborate effectively and deliver on schedule.

Problem. The brief called for a complete identity system that functions across numerous formats, not merely a single sign.

Idea. One graphic language that unites every element—from the logo to the smallest application.

Solution. I developed a logo, typography, a color palette, and a graphic language, and applied them across a set of touchpoints.

Result. The system works across formats and is easy for a team to extend.