Communication theory YAV
➀ Communication theory in the field of design
Design is the most important tool for creating interaction between a brand and its target audience. Communication theory is at the heart of branding, defining how a brand conveys values and forms a connection with an audience through clear messages and channels. In branding, she turns abstract ideas into a dialogue where the brand acts as the sender and the consumer as the recipient. well-designed brand positioning helps in this.
«Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect» [2]
Positioning helps to build trust and create emotional trust among the target audience. In addition, communication theory helps to manage intrepitation, take into account the cultural and social context, and build a unified meaning at all points of contact.
➁ Presentation of brand for a general audience
«YAV» Creative AI HUB. Bringing the brand to life
«YAV» is a team that helps businesses unleash their potential with artificial intelligence and creativity. We enhance brands, and with us, even the wildest ideas become reality. We create creative concepts, handle branding, and produce events.
In today’s world, many brands get lost among trends and templates. We help you find your unique identity and stand out without huge budgets and unnecessary complexity. Our approach combines AI and human intuition, creating solutions that really work.
Our values: ● Thoughtfulness and authenticity ● Boldness and audacity ● Innovation (AI as a tool) ● Passion and drive for development
Who do we serve? ● Young companies looking to stand out and find their audience ● Businesses experiencing a crisis and seeking new paths to growth ● Those looking to quickly and effectively implement their ideas
Why should you choose us? ● Unique solutions, not templates ● Quick results and achievable goals ● The opportunity to see your business from a different perspective
How does it work? 1. We study your idea 2. We use AI for analysis 3. We create a creative concept that reflects the essence of your brand 4. And all this with the help of a team of experts and modern technologies.
What do you get? ● A vibrant, recognizable brand ● New ideas and approaches ● The opportunity to become part of a community of like-minded people
Want to make your brand unique and recognizable? Contact us and bring your ideas to life
➂ Presentation of brand for a professional audience
YAV is an AI HUB for creative industries, where human and artificial intelligence combine their capabilities to create strategically successful content. We create everything from creative concepts and branding to event production.
Our approach is based on Cultivation Theory: we help create a consistent, positive brand perception by reducing the «noise» of trends and templates. Through framing, we set the tone, ensuring that your brand values are perceived by the audience exactly as you intended.
AI analyzes trends, highlighting points of resonance, and experts create a brand that is intuitively understandable to the human mind. This is a symbiosis of innovation and deep, precise expertise.
All distances are equal to half the thickness of the logo letter. The descriptor is equal to the letters of the logo. This sets the layout style.
Our Mission: ● In an era of trends and cheap AI, brands are losing their uniqueness. We restore authenticity without large budgets. ● AI isn’t a simplification, but a tool for creating precise and insightful concepts that expand the capabilities of human creativity. Our solutions are precise, relevant, and scalable. ● We create brands with individual identities, build communities (networked individualism), and strengthen social capital within the industry.
Our values: ● Thoughtfulness and authenticity ● Boldness and audacity ● Innovation (AI as a tool) ● Passion and development
We can help you if: ● You’re a young business still unsure of its identity — we’ll help you establish communications to inspire your audience. ● Your business is going through a crisis — we know how to help you rethink your identity. ● You’re a small or medium-sized business dissatisfied with the traditional agency approach — we know how to implement new AI-powered skills without a million iterations. ● Your budget is limited — our services are lower than our competitors', and projects are completed quickly.
Why choose YAV? ● Other agencies often use a trendy approach without considering the depth of values ● A lengthy process without feedback or interactivity at other agencies can delay business plans. ● Agencies do not guarantee that expectations will be met.
Our advantages: «Was it even possible?» — We create a wow effect through innovative ideas and bold solutions, a symbiosis of AI and human expertise. Furthermore, using AI reduces costs and optimizes project development timelines.
Rediscover your business and become part of an innovative professional community.
➃ Communication theory as basis for the presentations
We applied communication theories directly to YAV brand strategy to create a coherent system that shapes consumer perception and behavior.
From Communication theory, communication is defined as: a process, involving symbols, creating shared meaning, within specific contexts. YAV defines itself not as a service provider, but as a meaning-maker for brands. «Bringing the brand to life» reflects the idea that brands are communicative constructions, not static products.
According to the Narrative Paradigm: humans understand reality through stories, persuasion works when narratives feel coherent and authentic. YAV — «even the wildest ideas become reality», reframing branding as a story of becoming, not promotion, «new perspective» explicitly references narrative reframing.
We also used Cultivation Theory. YAV positions itself as an anti-mainstreaming agent. Focus on long-term perception, not short-term hype.
«Framing is all about frames which form our perception of reality, and this is the perception of reality we get from media» [1]. YAV «set the tone».
Social Construction of Technology — demonstrating the use of technology for real value. YAV «Innovation (AI as a tool)»
Communication Theory: Bridging Academia and Practice. Smart LMS URL: https://edu.hse.ru/course/view.php?id=133853 (аccessed 13.12.2025)
Ries A., Trout J. Positioning: The Battle for Your Mind. New York: McGraw-Hill, 2001. 304 p.
https://hsedesign.ru/project/2130f9a2d32c4cc08d75e3b940c4bd26 (аccessed 13.12.2025)
