«All Different — All Together» — a merchandise collection for the Elizavetinsky Children’s Hospice, dedicated to the closeness, care, and simple joys of childhood.
The main characters of the collection are four monkeys. Their playfulness, curiosity, and sociability help convey an atmosphere of friendship and warmth without referencing illness. Each character has a distinct personality, color, and silhouette, but together they form a close-knit group.
Through these characters, the project reminds us that care is not just about helping—it’s about attention to one another, connection, and the ability to share everyday moments in life.
The characters are unified by a shared color palette, simple geometric shapes, and expressive silhouettes. The graphics adapt to different scales and materials, maintaining the recognizability and integrity of the collection.
