Улёт глазами нейросети
В этой работе я переосмысляю созданный мной на первом курсе фирменный стиль для агентства экстремальных путешествий. Работа показывает, как нейросеть способна добавить в существующую концепцию новых смыслов.
Улёт — это агентство, которое занимается организацией экстремальных путешествий. Устали от обыденности, понимаете, что жизнь нужно менять, в ней не хватает эмоций, но не можете решиться? Тогда вам к нам!
Метафора проекта — ритм биения сердца, который изменяется, когда мы испытываем экстремальные эмоции.
Ребрендинг глазами нейросети
Изначальному проекту не хватало динамичности и проработанности графической метафоры. Посоветовавшись с ChatGPT мы доработали идею и сформулировали описание новой метафоры
Новая визуальная и смысловая метафора бренда строится на соединении музыкальных волн и кардиограммы — символов жизни, ритма и энергии. Эти линии отражают биение сердца во время приключения, моменты пульсации и вдохновения. Они не только передают эмоциональный накал, но и визуально перекликаются с образом горных вершин, связывая человека с природой и высотой.
Шрифт
шрифт определен из сгенерированного логотипа с помощью сервиса MyFonts
Цвета
Цвета были определены со генерированного изображения графического языка с помощью Adobe Colour
Логотип и графический язык
Logo design for an extreme travel agency called «Улёт» (means «awesome flight» in Russian). The word «ULYOT» is seamlessly integrated into a heartbeat line (ECG), symbolizing adrenaline, energy, and life. The pulse line morphs into a mountain peak, airplane trail, or adventure route.
The pattern of sound waves inspired by an ECG line in the shapes of mountains in the style of andy warhol, in pink and yellow colors, with dark blue accents. the background is an audio waveform. Нейросети: промт был сгенерирован ChatGPT и доработан вручную первое изображение — Recrft Ai второе изображение — Midjourney, логотип был вставлен в Photoshop
Носители
employee ID badges design for an extreme travel agency, featuring a modern pop-art pattern of sound waves inspired by an ECG line forming abstract mountain shapes, in the style of Andy Warhol. vibrant pink and yellow color palette with dark blue accents. minimalist vector design, clean layout with space for employee photo and name. the background is an abstract audio waveform, sleek and rhythmic, matching the energetic identity. professional branding design, printed on matte plastic, Adobe Illustrator style, sharp lines, high contrast, flat geometric composition --v 7.0 --ar 2:1 Нейросети: промт был сгенерирован ChatGPT и доработан вручную изображение — Midjourney На изображение был наложен сгенерированный логотип в Photoshop
a person skydiving, wearing a t-shirt featuring the pattern of sound waves inspired by an ECG line in the shapes of mountains in the style of Andy Warhol, in pink and yellow colors, with dark blue accents. the background is an audio waveform. focus on the t-shirt design vibrant, artistic, and clearly visible. the person is mid-air under a parachute, with a realistic wide landscape view below mountains, valleys, and clouds in natural lighting. cinematic perspective, dynamic composition, realistic textures, high detail, modern adventure photography style, natural daylight, energetic atmosphere --v 7.0 --ar 3:2 Нейросети: промт был сгенерирован ChatGPT и доработан вручную изображение и его оживление — Midjourney
a woman standing on top of a mountain at sunrise, holding a fabric tote bag (shopper) featuring the pattern of sound waves inspired by an ECG line in the shapes of mountains, in pink and yellow colors, with dark blue accents. the background is an audio waveform. focus on the tote bag design vibrant, artistic, clearly visible. the woman is wearing casual outdoor clothes, wind in her hair, looking over a stunning panoramic landscape of mountains and clouds. cinematic lighting, realistic textures, professional travel lifestyle photography style, natural daylight, modern adventure aesthetic, minimalist composition Нейросети: промт был сгенерирован ChatGPT и доработан вручную первое изображение — Midjourney второе изображение — Recrft Ai
a sleek metal thermos designed for an extreme travel agency called ULYOT, featuring the brand’s signature design the pattern of sound waves inspired by an ECG line in the shapes of mountains in pink and yellow colors, with dark blue accents. the background is an audio waveform. the pattern wraps elegantly around the thermos body, creating a vibrant yet minimalist aesthetic. the thermos is made of brushed stainless steel with a matte or semi-gloss finish, standing on a natural surface like a rock or wooden table, with a blurred outdoor mountain background. focus on the thermos design, detailed reflections, premium product photography style, Adobe Illustrator vector artwork applied on metal, modern adventure branding mockup, realistic lighting, cinematic composition Нейросети: промт был сгенерирован ChatGPT и доработан вручную изображение — Recrft Ai
a modern travel bus for an extreme travel agency called ULET, wrapped in a bold and vibrant design featuring the pattern of sound waves inspired by an ECG line in the shapes of mountains in pink and yellow colors, with dark blue accents. the background is an audio waveform. the design should flow dynamically along the sides of the bus, symbolizing heartbeat rhythm, motion, and adventure. sleek modern vehicle, clean branding placement with the ULET logo, photographed outdoors on a scenic mountain road under natural daylight, cinematic travel photography style, realistic textures, vector-style graphics wrapping the bus body, professional advertising mockup aesthetic Нейросети: промт был сгенерирован ChatGPT и доработан вручную изображение — Midjourney и логотип наложен в Photoshop
Плакаты
an A4 poster design for an extreme travel agency called ULYOT, featuring a dynamic realistic photo of a person enjoying extreme outdoor recreation such as skydiving, mountain climbing, or surfing. the photo should seamlessly interact with the agency’s signature graphic identity: the pattern of sound waves inspired by an ECG line in the shapes of mountains in pink and yellow colors, with dark blue accents. the background is an audio waveform. the visual composition should blend realistic photography and bold vector graphics the heartbeat lines flow around the person, integrate with motion, or trace the contours of the landscape. include the ULYOT logo and the caption «Extreme Travel Agency.» minimalist modern layout, premium advertising design --ar 3:4 --v 7.0 Нейросети: промт был сгенерирован ChatGPT и доработан вручную изображения и оживление — Midjourney На второе изображение накладывался логотип в Photoshop
a series of three modern photographic posters for an extreme travel agency called ULYOT, featuring real people engaged in outdoor extreme recreation one skydiving, one mountain climbing, and one surfing. each poster should combine realistic cinematic adventure photography with the agency’s signature graphic design elements: the pattern of sound waves inspired by an ECG line in the shapes of mountains in pink and yellow colors, with dark blue accents. the background is an audio waveform. the ULYOT logo and the caption «Extreme Travel Agency» should be visible and harmoniously integrated into the composition. the graphics should interact dynamically with the environment wrapping around the subject, blending with motion, or tracing the landscape contours. vibrant lighting, professional advertising photography, high contrast, modern layout, premium poster mockup aesthetic, Adobe Illustrator and Photoshop mixed-media style --v 6.0 --ar 3:2 --raw Нейросети: промт был сгенерирован ChatGPT и доработан вручную изображение — Midjourney, вручную было добавлено расстояние между плакатами
Продукт (подарочные сертификаты)
a modern gift card for an extreme travel agency called ULYOT, featuring the brand’s signature design — the pattern of sound waves inspired by an ECG line in the shapes of mountains in pink and yellow colors, with dark blue accents. the background is an audio waveform. the card displays the ULYOT logo and the denomination ₽10,000 in bold text. minimalist, premium vector layout, matte printed texture, vibrant yet elegant, Adobe Illustrator style, geometric composition, professional travel branding design, realistic lighting
a modern gift card for an extreme travel agency called ULYOT, featuring the brand’s signature design — the pattern of sound waves inspired by an ECG line in the shapes of mountains in pink and yellow colors, with dark blue accents. the background is an audio waveform. the card displays the ULYOT logo and the denomination ₽30,000 in bold text. minimal yet powerful composition, vibrant vector artwork, matte texture, geometric aesthetic, Adobe Illustrator style, professional high-quality branding visual, realistic lighting Нейросети: промт был сгенерирован ChatGPT и доработан вручную изображения — Recrft Ai
a modern gift card for an extreme travel agency called ULYOT, featuring the brand’s signature design the pattern of sound waves inspired by an ECG line in the shapes of mountains in pink and yellow colors, with dark blue accents. the background is an audio waveform. the card displays the ULYOT logo and the denomination ₽30,000 in bold text. minimal yet powerful composition, vibrant vector artwork, matte texture, geometric aesthetic, Adobe Illustrator style, professional high-quality branding visual, realistic lighting --ar 16:9 --v 7.0 Нейросети: промт был сгенерирован ChatGPT и доработан вручную изображения — Midjourney
Пространство (офис)
Офисов несколько, так как они расположены на точках, где проходят мероприятия
a beachfront office with glass walls for an extreme travel agency called ULYOT, overlooking turquoise ocean water, white sand, and palm trees. modern minimalist architecture with open space flooded with natural light, soft reflections on the glass. relaxed yet energetic atmosphere, symbolizing freedom and rhythm. subtle ULYOT brand design elements sound waves and ECG line patterns in the shapes of mountains, Andy Warhol style, pink and yellow with dark blue accents appearing on the glass panels or furniture. sunny day, cinematic coastal vibe, bright and colorful composition, lifestyle and adventure brand aesthetic --v 7.0 --ar 3:2 Нейросети: промт был сгенерирован ChatGPT и доработан вручную изображения — Recrft Ai
a modern glass building for the extreme travel agency ULYOT, located in the mountains near a turquoise lake with snow-capped peaks in the background. the structure has large floor-to-ceiling glass panels and dark metal framing, reflecting the natural surroundings. on the glass façade, the ULYOT logo and tagline «EXTREME TRAVEL AGENCY» are clearly visible in white. inside, the reception desk features the brand’s visual pattern — sound waves inspired by an ECG line in the shapes of mountains, in pink and yellow colors, with dark blue accents, representing rhythm and energy. minimalist, clean composition, cinematic lighting, bright sky, high-resolution architectural visualization, modern travel brand aesthetic, 16:9 format --v 6 --style raw --ar 16:9 --q 2 --s 750 Нейросети: промт и изображения были сгенерированы ChatGPT
Обложка
an A4 poster design for an extreme travel agency called ULYOT, featuring a dynamic photo of a person enjoying extreme outdoor recreation such as skydiving, mountain climbing, or surfing. the photo should seamlessly interact with the agency’s signature graphic identity: the pattern of sound waves inspired by an ECG line in the shapes of mountains in pink and yellow colors, with dark blue accents. the background is an audio waveform. the visual composition should blend realistic photography and bold vector graphics the heartbeat lines flow around the person, integrate with motion, or trace the contours of the landscape. include the ULYOT logo and the caption «Extreme Travel Agency.» minimalist modern layout, premium advertising design --ar 3:4 --v 7.0 Нейросети: промт был сгенерирован ChatGPT и доработан вручную изображения — Midjourney Лишние детали были удалены с изображения в Photoshop
Использованные нейросети
Промты — ChatGPT Изображения — Midjourney и Recrft Ai
