HUSH
Исходный проект
Sleepaki — это капсульный отель для тех, кто любит город, но иногда от него устает. Отели расположены там, где удобно оказаться «на паузе»: в центре города, рядом с метро и любимыми местами. Забронировать капсулу можно хоть за минуту до приезда — быстро, просто и без лишних вопросов.
Редизайн глазами AI
Я начала разработку айдентики с нейминга, так как оригинальное название напрямую отсылало к метафоре фирменного стиля. Для генерации вариантов названия на основе анализа и бренд-платформы использовался Chat GPT 5.
Нейминг и вся коммуникация бренда выстроены на английском языке, так как нейросети гораздо лучше справляются с визуализацией латиницы, чем кириллицы.
Итоговым названием было выбрано: HUSH (англ. «тишина, шёпот»)
Для генерации логотипа я использовала Recraft AI.
(image prompt) Logo for an urban capsule hotel called «HUSH». It’s a city space for rest, silence, and personal time — without formality or unnecessary contact. A place where anyone can quickly disconnect from the rush, exhale, recharge, and continue their day on their own terms. The hotel is designed for young travelers, freelancers, and students who live on the move and value independence, simplicity, and quiet comfort. Brand archetypes — Explorer, Everyman, and Rebel: independence, humanity, authenticity, and freedom from routine. The logo should express lightness, calmness, privacy, and the modern rhythm of the city. Avoid any associations with airports, air travel, or capsules — the logo must not be based on the capsule shape. The design should be minimal, adaptive, and versatile, suitable for physical and digital applications — signage, room keycards, website, and app interface.
Используя сервис WhatTheFont распознала шрифт из логотипа: Mark Pro
Для создания фирменной цветовой палитры, я сгенерировала в Google AI изображение вечернего мегаполиса.
(image prompt) A large, modern city full of life and movement. Tall buildings, busy streets, glowing windows, reflections on wet asphalt after rain, neon signs, soft fog and distant lights. The atmosphere should feel dynamic yet slightly dreamy — a balance between noise and calm. Evening or night time, with complex lighting and depth, showing the rhythm of the city and human presence without focusing on specific people.
С помощью Adobe Colors определила цветовую палитру этого изображения, которая легла в основу айдентики проекта.
Дальше я генерировала интерьер и экстерьер отеля. Для создания всех изображений был использован Google AI, для перевода промптов на английский язык (с ним лучше работают большинство нейросетей) — Chat GPT 5.
(image prompt) Create a realistic city scene showing the HUSH hotel facade with its logo sign. The atmosphere should feel natural and urban, like a quiet street in the city after rain or during a calm evening. Buildings are modern but not corporate — soft textures, subtle reflections, warm light from windows. The HUSH logo is mounted on the facade, softly backlit, looking inviting and contemporary. Use the provided logo and brand colors naturally in the composition. The scene should feel alive but calm — maybe a few pedestrians in casual clothes, bikes, parked cars, or plants. If people are present, they should look relaxed and real, not formal or business-like. Optionally, generate the street without people to emphasize quietness and personal space. Mood: urban serenity, cozy minimalism, evening softness, quiet rhythm of the city.
(image prompt) Create a realistic interior of a sleeping capsule in HUSH, an urban capsule hotel. The space should feel quiet, soft, and modern, designed for privacy and relaxation within the rhythm of the city. The design language should match the HUSH brand — minimal, calm, and human, with subtle use of the brand color palette (muted blues, warm neutrals, and soft accents). Lighting should be warm and diffused, creating a sense of comfort and intimacy — think soft side lights or hidden LED glow. Surfaces should have a tactile, matte feel — wood, fabric, and smooth composite panels. Integrate graphic or typographic elements inspired by the logo — gentle curves, clean geometry, or fine line patterns — subtly worked into the walls or details. Avoid futuristic or sci-fi capsule looks; instead aim for contemporary, urban coziness, like a blend of boutique design and functional minimalism. Include realistic lifestyle details: a blanket, book, small shelf, or headphone hook. The perspective should show the inside of one capsule, with natural composition and soft focus. Mood: urban calm, privacy, and modern simplicity.
(image prompt) Create a realistic image of a hallway with sleeping capsules in the HUSH urban capsule hotel. Use the provided HUSH logo, brand colors, and reference room image as the main style guide — the corridor should feel like a natural continuation of that interior. Keep the same mood and atmosphere: calm, soft, modern, with tactile materials and diffused warm lighting. The design should express quiet privacy within the city — muted tones, balanced proportions, and a sense of depth. Integrate subtle brand details: gentle lighting accents, small typographic or line-based graphics inspired by the logo, or minimal signage near capsule entrances. The capsules should look comfortable and contemporary, without sci-fi aesthetics — simple geometry, matte textures, warm light inside. Include soft shadows, reflections, and subtle light gradients to create a realistic sense of depth. The overall mood: urban serenity, thoughtful design, and atmospheric calm.
(image prompt) Create a realistic image of the reception area in HUSH, an urban capsule hotel. Use the provided HUSH logo, brand colors, and interior reference as the visual foundation — the space should feel consistent with the capsule and hallway interiors. The atmosphere: calm, tactile, and contemporary, expressing the HUSH identity — a quiet pause within the urban flow. The design should feature minimalist architecture and furniture, with balanced proportions, soft light, and a warm palette. The HUSH logo may appear subtly on the wall or behind the reception counter — integrated naturally and elegantly. Add subtle graphic or material details inspired by the logo’s geometry or typography — fine lines, curved panels, layered textures — to visually link the space with the brand identity. Materials: matte wood, muted concrete, natural textiles, soft-touch surfaces — avoid glossy or metallic finishes. Lighting: diffused and atmospheric, evoking comfort and privacy. The setting should feel real and human — include small details like a mug, notebook, or plant to bring warmth. Avoid sterile, corporate, or luxury aesthetics. Overall mood: urban tranquility, understated design, and modern calm.
(image prompt) Create a realistic set of wayfinding and signage elements for HUSH, an urban capsule hotel. Use the provided reference image as a visual foundation. The navigation system should include elements like room numbers, directional signs, floor indicators, and capsule area signage — all unified in one visual language. Typography: bold, clean, and geometric, echoing the HUSH logo style. Integrate soft neon-like highlights or diffused light effects in brand colors (muted blue, coral red, beige, and dark navy). Shapes should feel precise but human, using smooth edges, simple geometry, and balanced negative space. The environment: modern hotel interiors — matte walls, dim light, quiet atmosphere. Materials can include matte metal, acrylic, or backlit panels, all with minimal reflections. Avoid clutter or overdesign — focus on clarity, rhythm, and calm visual flow. The overall mood: urban silence, modern clarity, and soft nocturnal light — signage that feels part of the hotel’s calm identity, not just functional markers.
Далее были разработаны серии постеров для проекта. Для генерации идей и текстов был использован Chat GPT 5.
(image prompt) Create a poster for HUSH, an urban capsule hotel. Text on the poster: pause. the city can wait. Use lowercase typography in a clean, geometric sans-serif. Create a background that suggests a city slowing down — maybe blurred traffic, soft fog, or a minimal urban landscape at dawn or dusk. You can use photographic grain, subtle color distortion, or motion blur to convey stillness inside movement. Apply a restrained color palette in HUSH tones: dark navy, muted beige, soft light blue, and coral accent — avoid full saturation. Typography placement should feel balanced but unconventional — maybe off-center or aligned with the motion in the image, similar to an editorial layout.
(image prompt) Create a poster for HUSH, an urban capsule hotel. Text on the poster: hush the noise. find your quiet corner. Typography should be lowercase, geometric. Use a clean sans-serif font, slightly spaced. Background concept: a fragment of the city at night or early morning, but abstracted — faint glow of streetlights, blurred silhouettes of buildings, or reflections on wet pavement. Lighting: soft, cinematic, slightly diffused, evoking urban quiet after rain. Use the HUSH color palette — dark navy base, accents of muted coral and beige, with hints of cool light blue. Include delicate graphic interventions: grain, fine lines, or minimal geometric overlays that echo the logo’s rhythm — nothing literal or decorative.
(image prompt) Create a poster for HUSH, an urban capsule hotel. Text on the poster: in your own space. not too far, not quiet much. Typography: lowercase, clean sans-serif with generous spacing. Background concept: a small, quiet space in the city — a softly lit corner, wall detail, bed linen close-up, foggy window, or blurred view from above. Use the HUSH color palette: dark navy or muted gray-blue base with warm beige and coral or light blue accents. Introduce gentle geometric or typographic shapes as visual echoes of the logo — curved lines, partial outlines. Add soft grain, subtle blur, or matte texture to make it feel analog and real.
Так же с помощью Google AI я поместила постеры в городскую среду.
(image prompt) Realistic street scene with three HUSH posters placed side by side on a city wall. Urban setting — Saint Petersburg–style street, slightly rainy or overcast. Posters are matte, clean, aligned in a row on a textured wall (concrete or plaster). Use the three attached poster designs, keep their original colors (Deep Navy, Coral Red, Sky Blue, Warm Sand). Soft daylight, natural reflections on wet pavement, calm cinematic atmosphere. Straight-on or slightly angled composition, focus on posters.
Вторая серия постеров.
(image 1 prompt) Create a graphic poster for HUSH, an urban capsule hotel. Main text: HUSH IS LOUD. Secondary text: silence speaks in color and movement. Use an urban object as the central visual, but distort or pixelate it so it becomes abstract — for example: a fragment of a crosswalk, streetlight, or metro stair railing; The image should be treated graphically: heavy grain, halftone dots, or pixel layering that blends into the typography. Choose a geometric, condensed sans-serif typeface — inspired by modernist poster design. Set the secondary text very small, near the bottom or edge. Color palette: White or light paper-textured background. Red for the main typography (vivid, pure, like screenprint ink). Blue or green accent inside the image or halftone overlay. Optional minimal black details for depth.
(image 2 prompt) Create a graphic poster for HUSH, an urban capsule hotel. Main text: LESS IS POWER. Secondary text: quiet doesn’t mean empty — it means in control. Use a fragmented or distorted visual — something urban and abstract. «LESS IS POWER.» in bold all-caps sans-serif. Secondary line small, aligned to edge or bottom margin. Color palette: Dominant: bright coral red for typography. Supporting: black or deep navy background. Accents: soft beige or muted blue in the image layer. The look should feel printed, kinetic, and deliberate — no gradients or gloss.
(image 1 prompt) Create a graphic poster for HUSH, an urban capsule hotel. Main text: SILENCE TAKES SPACE. Secondary text: the quietest things occupy the most room inside you. Use a single architectural or urban element that evokes emptiness or pause with minimal detail. The photo or texture should be heavily halftoned, pixelated, or screen-printed, almost abstract — think of it as a visual rhythm, not a subject. «SILENCE TAKES SPACE.» — set in large, all-caps sans-serif, filling the frame but allowing room to breathe. Secondary line small, placed subtly in a corner or along an edge. Color palette: Off-white or very light gray background. Deep blue or navy typography as the dominant color. Add a coral red accent — for a small element, line, or detail. Optional faint turquoise halftone overlay in the image area. Use visible paper grain, halftone dots, or rough print edges — give it a tactile, physical quality.
(image 2 prompt) Create a graphic poster for HUSH, an urban capsule hotel. Main text: CITY MUTED. Secondary text: even noise has a limit. Include a subtle urban texture or silhouette. «CITY MUTED.» in bold geometric sans-serif, all caps. Secondary text small, near the bottom or side edge, adding a quiet rhythm. Color palette: Background: Bright coral red (dominant). Text: Off-white or deep navy. Optional subtle accent: muted beige or pale sky blue for minimal elements. Printed feel — matte, halftone noise, a touch of roughness.
Далее я разрабатывала другие носители фирменного стиля. Начала с ключ-карты.
(image prompt) Create a realistic visualization of a hotel key card for HUSH, an urban capsule hotel. Use experimental modern graphics, soft grain texture, slight distortion or layering, typographic rhythm, and artistic minimalism. The card design should feel calm, urban, and tactile, with a matte or soft-touch finish. Integrate subtle graphic elements or patterns inspired by the logo’s shapes. Place the key card on a neutral background (light gray, beige, or soft texture), well-lit with soft, diffused light. The final image should convey the mood of quiet confidence, creative restraint, and urban balance.
Форма сотрудников.
(images prompt) Create a realistic lifestyle photo of a HUSH hotel staff member wearing branded uniform. The person should look relaxed and real. The HUSH uniform should reflect the brand’s character: calm, modern, urban, and human. Style: minimalist, functional, and soft — think light work jacket, overshirt, T-shirt, or crewneck with simple straight trousers or apron, in neutral tones with subtle use of the brand color palette. Use the HUSH logo subtly (embroidered or printed, small and tasteful). Fabrics should look comfortable and matte — cotton, linen, or soft technical textures. Lighting: natural daylight, soft and diffused, with realistic surroundings — hotel interior, hallway, reception desk, or casual moment of interaction.
Чемодан с фирменными стикерами.
(image 1 prompt) Realistic studio photo of a 55 cm carry-on suitcase, matte warm grey polycarbonate with soft corners. Apply HUSH matte vinyl stickers in risograph style: «HUSH IS LOUD.», «LESS IS POWER.», «CITY MUTED.» etc., palette of deep navy, coral red, sky blue, warm beige. Asymmetric cluster top-left, slight overlaps, one corner lifted. Soft daylight, neutral grey background, ¾ front view, suitcase ~80% of frame.
(image 2 prompt) Generate a close-up, angled shot of the same HUSH-branded suitcase with stickers as in the previous image. Keep all stickers, colors, composition style, and materials identical to the original suitcase — same layout, same lighting mood, same matte, printed risograph aesthetic.
Бутылка-термос.
(image prompt) Realistic studio photo of a HUSH branded thermocup. Matte stainless steel cup, cylindrical, no handle, flat lid. Colors: warm light grey body, dark navy lid. (HUSH) logo printed on the side, small tagline pause. the city can wait. below it. Subtle accent line or bar in coral red or sky blue, screen-printed style. Place cup lying on its side on a neutral matte surface (light grey or beige). Soft daylight, diffused shadows.
Фирменный текстиль: постельное белье и плед.
(image 1 prompt) Realistic close-up of HUSH branded bed linen. Main fabric: warm sand beige (5C6E81). Thin coral red (22323E) on sky blue (6CC3D5) tag. Scene: tight crop — fabric folds, stitching, embroidery, visible weave. Material: matte cotton/linen, soft, slightly wrinkled. Soft natural daylight, warm tone, gentle shadows. Mood: calm, minimal, tactile, quiet elegance. Matte texture, visible fibers, balanced colors. High-res 4K macro composition.
(image 2 prompt) Realistic image of HUSH branded throw blanket. Material: matte cotton or soft wool blend with visible weave and light wrinkles. Main color: warm sand beige (D69E85) or soft slate grey (5C6E81). Thin coral red (D8485E) stripe or edge border. Small woven (HUSH) label in deep navy (22323E) on one corner. Optional subtle stitch or accent detail in sky blue (6CC3D5). Plaid draped or loosely folded on neutral matte surface. Soft daylight, warm tone, gentle shadows. Close/medium shot — focus on texture, folds, stitching, and color harmony. Mood: calm, urban, minimal, tactile. High-res 4K, matte, natural look.
Маска для сна.
(image prompt) Realistic studio photo of a HUSH branded sleep mask. Soft ergonomic shape, matte cotton or linen blend with visible weave. Base color: warm sand beige (D69E85) or light slate grey (5C6E81). Deep navy (D8485E), lowercase sans-serif, centered or slightly offset. Small sky blue (6CC3D5) woven (HUSH) tag on side seam. Mask flat on neutral matte surface, soft daylight, gentle shadows. Subtle folds, stitching visible. Calm, tactile, minimal mood. 4K matte realistic image.
Далее с помощью Chat GPT были придуманы идеи и оформление для постов и историй в социальных сетях, визуализация — Google AI. Имитацию интерфейса приложения я наложила вручную в графическом редакторе.
(image 1 prompt) Square (1:1) Instagram post for HUSH — urban capsule hotel. Headline: HUSH IS NOW OPEN (off-white D69E85). Microcopy: pause. the city can wait. (sky blue 22323E) or slate grey (D8485E) accent line. Matte texture, film grain, risograph softness. Mood: calm, official, minimal. Include small coral HUSH logo in one corner. 1080×1080 px, 4K-ready, typographic focus.
(image 2 prompt) Square (1:1) Instagram post for HUSH — urban capsule hotel. Headline: HUSH IS NOW OPEN (off-white D69E85). Microcopy: pause. the city can wait. (sky blue 22323E) or slate grey (D8485E) diagonal accent. Matte, risograph-like grain, soft contrast. Mood: quiet, confident, minimal. Small coral HUSH logo in one corner. 1080×1080 px, high-res, typographic focus.
(image 3 prompt) Square (1:1) Instagram image for HUSH — urban capsule hotel. Text: pause. the city can wait. (off-white 6CC3D5). Background: soft blurred evening city with warm streetlights, reflections on wet asphalt, faint building silhouettes. Deep navy (22323E) overlay ~40% opacity for calm contrast. Matte grain, risograph texture, no harsh contrast. Mood: quiet, cinematic, minimal, poetic stillness. Subtle warm sand and coral red highlights. Negative space emphasized. 1080×1080 px, realistic photo with clean type overlay.
(image 4 prompt) Square (1:1) Instagram post for HUSH — urban capsule hotel. Concept: quiet lifestyle moment inside the hotel. Scene: capsule or lounge corner in soft daylight or evening glow; partial human presence (hand with coffee, legs on bed, or silhouette behind curtain). Focus on light, texture, and calm color palette. Warm sand bedding, coral accent line, navy details, hints of sky blue (6CC3D5) in props. On a small table — HUSH sleep mask, key card, or open notebook with logo. Lighting: warm, diffused, soft shadows. Text overlay: «a quiet morning at hush.» in lowercase geometric sans-serif, slate grey (5C6E81), bottom-left corner. Mood: intimate, real, tactile, slow. Matte, subtle grain, natural imperfections. Balanced negative space. Realistic, calm 1080×1080 px lifestyle photo.
(image 1 prompt) Vertical 9:16 Instagram story for HUSH — urban capsule hotel. Headline: need a break? (off-white F8F8F8, large, lowercase geometric sans-serif). Subtext: check into hush. flexible stays by hour or night. (warm sand D69E85). CTA button bottom-center: Book now → (coral red D8485E background, white text, rounded corners). Background: blurred sunset city view through window with gentle reflections; deep navy (22323E) overlay at 30% opacity. Foreground: small bed with warm sand bedding, coral stitching, navy pillow. Text centered vertically, slightly left; small HUSH logo top-left in sky blue (6CC3D5). Mood: calm, urban, quiet. Matte tone, soft focus, cinematic light, subtle grain. 1080×1920 px, realistic and brand-consistent.
(image 2 prompt) Vertical 9:16 Instagram story for HUSH — urban capsule hotel. Headline: we’re growing quietly. (off-white F8F8F8, lowercase geometric sans-serif). Subline: a new hush space opens in saint petersburg. (warm sand D69E85). Microcopy bottom: pause. the city can wait. (sky blue 6CC3D5). CTA button: discover more → (coral red D8485E background, off-white F8F8F8 text, rounded corners). Background: misty city view through glass, minimal architecture, reflections, deep navy (22323E) overlay at 40% opacity with optional coral or sky-blue accent glow. Composition: text centered or slightly left, generous spacing, CTA at lower third. Small HUSH logo top-left in sky blue (6CC3D5). Mood: calm, confident, modern, quiet anticipation. Matte tone, soft daylight or evening light, slight grain. 1080×1920 px, realistic, elegant.
(image 3 prompt) Vertical 9:16 Instagram story for HUSH — urban capsule hotel. Headline: late night listening. (off-white F8F8F8, lowercase geometric sans-serif). Subline: an ambient evening inside hush. (warm sand D69E85). Details bottom-left: this friday · 21:00 · lounge zone (sky blue 6CC3D5). CTA button bottom-center: join us → (coral red D8485E background, off-white F8F8F8 text, softly rounded). Background: atmospheric lounge at night — warm lamps, reflections, silhouettes; deep navy (22323E) and warm sand tones, faint coral accent glow. Slight blur, film grain. Logo (HUSH) top-left in coral red. Text and button centered vertically with generous spacing. Mood: warm, quiet, cinematic, intimate. 1080×1920 px, realistic photo aesthetic.
Также была разработана линейка мерча для проекта. Один из продуктов — брелок.
(image prompt) Realistic studio photo of a HUSH souvenir keychain — minimalist, tactile, urban. Form: pendant-style accessory with soft cord and solid charm. Materials: matte recycled plastic or soft silicone charm paired with woven nylon cord. Charm shape: rounded geometric (circle, pill, or abstract star) in warm sand (6CC3D5), embossed (HUSH) logo, optional engraved line «pause. the city can wait.» Cord: deep navy (D8485E) or sky blue (6CC3D5) accent threads. Keyring: brushed steel or matte silver clasp. Small rubber tag with micro text «urban capsule hotel» in navy. Composition: keychain lying or hanging on matte light beige or concrete grey surface, soft daylight, diffused shadows. Slight blur in background with HUSH-branded cup or card. Mood: calm, design-driven, tactile sophistication. Palette: deep navy, warm sand, coral red, sky blue. Matte textures, soft grain, risograph warmth. 4K close-up, object fills ~70% of frame, real lifestyle product feel.
Лонгслив.
(image prompt) Realistic street photo in Saint Petersburg on a rainy, overcast day. Narrow pedestrian street with historic beige buildings and wet cobblestones reflecting soft light; background slightly blurred, two people with umbrellas in distance. Model: short-haired, gender-neutral, mid-step holding a coffee cup and canvas tote. Wears oversized matte grey HUSH longsleeve — (HUSH) logo on chest in deep navy (22323E), text «pause. the city can wait.» below in lowercase navy, abstract sky blue (6CC3D5) capsule-line graphics, small coral red (D8485E) star near hem. Fit relaxed, sleeves slightly long. Mood: quiet, introspective, cinematic urban calm. Lighting soft, muted tones of grey, beige, navy, sand. Matte finish, film-like grain, subtle reflections, centered full-body frame with leading lines on wet pavement. 4K realistic photograph.
Футболка.
(image prompt) Realistic lifestyle photo of a young man (20–25) in a quiet Saint Petersburg café on a cloudy day. Cozy minimalist interior with soft daylight, warm wooden tones, blurred plants and reflections. The man sits at a wooden table, slightly hunched, looking out the window or scrolling his phone — natural, candid pose. Wears a slightly oversized HUSH T-shirt in off-white (F8F8F8) or light grey (E6E6E6), matte cotton with visible folds. Back print: «find stillness between the sounds.» in lowercase geometric sans-serif, deep navy (22323E), centered vertically. Behind text — abstract blurred skyline in thin sky blue (6CC3D5) lines, small coral red (D8485E) star accent at bottom right. Lighting soft and natural, warm highlights on wood, matte tone with slight film grain. Mood: calm, reflective, tactile, urban stillness. Composition: shoulder-height shot from behind, T-shirt print in focus, softly blurred background. Realistic 4K cinematic photo, intimate and brand-consistent.
Кепка.
(image prompt) Realistic close-up portrait of a young woman (20–25) wearing a HUSH branded cap in a soft urban setting. Scene: city street or café terrace, blurred background, natural daylight with a gentle breeze moving hair and fabric. Model has a relaxed, introspective expression, looking slightly down or to the side, natural look, minimal styling, neutral-toned jacket or sweatshirt. Cap: low-profile unstructured cotton style with matte washed texture and slightly curved brim. Base color deep navy (22323E) or warm sand (D69E85). Front embroidery: «quiet minds build loud cities.» in lowercase sans-serif, sky blue (6CC3D5) or coral red (D8485E). Side panel: small vertical (HUSH) tag tone-on-tone; optional thin stitched line or capsule outline on brim edge. Lighting soft and diffused, pastel urban background, matte palette of navy, beige, and sky blue. Subtle film grain for depth. Mood: calm, poetic, quiet urban energy. Framing tight on head and shoulders, shallow depth of field — embroidery crisp, background blurred. Realistic 4K editorial-style photo, tactile and believable.
Использованные ресурсы
Chat GPT Adobe Color WhatTheFont Recraft AI Google AI Photoshop (для удаления водяного знака)
