Rebranding Red Moscow
Rebranding of «Red Moscow» perfume
In the Soviet Union, every woman dreamed of a coveted bottle with a red cap and the aroma of cloves, jasmine and musk. However, nowadays, «Red Moscow» perfume is more often associated with naftaline, stuffiness, the USSR and the elderly. The aim of this project is to present «Red Moscow» in a new way, to actualise it and attract a new target audience.
Perfume flacon
Store space
Advertising materials
Brand identity
Description of image production processes
1. AI-generated flacon design: Leonardo Ai, Stock Photography preset, preset style: Stock Photo, prompt: Transparent minimalist rectangular perfume bottle with Red Moscow label with voluminous red and gold cap. Modified in Photoshop. Number of requests: 3. 2. AI-generated space options: Leonardo Ai, Stock Photography preset, preset style: Stock Photo, prompt: Perfume store space with red floor, red and white walls, gold shelves and a velvet large sofa. Number of requests: 5. 3. AI-generated advertising posters: Leonardo Ai, Leonardo Phoenix preset, preset style: Sketch (Color), prompt: Perfume advertising bright promo poster with diamonds + AI-generated flacon image. Number of requests: 2. 4. AI-generated perfume package: Leonardo Ai, Stock Photography preset, preset style: Stock Photo, prompt: Simple rectangular cardboard red box with gold letters in Russian style. Modified in Photoshop. Number of requests: 7. 5. AI-generated customised bag: Leonardo Ai, LifeLike Vision preset, preset style: Fashion, prompt: Small minimalistic rectangular red cardboard gift bag with gold woven handles. Modified in Photoshop. Number of requests: 1.
Resources used: 1. https://app.leonardo.ai/image-generation 2. https://www.myfonts.com 3. https://color.adobe.com/ru/
