Hi, I’m Sofia Shilina.
If not, I’m here to bridge that gap.
01. WHO AM I I am a graphic designer passionate about creating expressive visuals and developing them into cohesive brand identities for businesses.02. WHAT I DO Brand Identity / Typography / Web Design / Advertising03. WHAT I BRING TO BRANDS A distinctive visual language that makes brands recognizable, consistent, and true to their character.
My approach
01 | Understand I explore the brand, its target audience, and positioning. 02 | Explore I create mood boards, experiment with visual directions, and refine the concept. 03 | Create I develop the logo and key visual elements, then apply them across different touchpoints to build a cohesive brand identity.
Professional Projects
Brand Identity & Redesign
SHKI
Context
SHKI is a jewelry brand that celebrates bold self-expression, playfulness, and individuality.Challenge
To create a distinctive visual identity that reflects the brand’s bold personality.Goal
To build a recognizable and consistent brand image that resonates with its target audience.Solution
A bold, memorable visual identity was developed, encompassing a redesigned logo, graphic system, packaging, website, and advertising materials.Outcome
The new visual identity was adopted by SHKI and is now used across all brand communications.
Original size 2344x1440
Original size 1920x1010
Original size 1920x1010
Original size 2218x1440
Original size 1920x1010
Visual Identity Redesign
History
Context
Historia is a Belarusian menswear brand looking to refresh its image and connect with a broader audience.Challenge
Modernizing the brand while retaining its core identity.Goal
Retaining the existing clientele while attracting a younger generation.Solution
A distinctive, refined, luxury-inspired visual identity was created to unify all brand elements.Outcome
A cohesive redesign concept developed to resonate with both current and younger demographics.Original size 1920x1010
Original size 1920x1010
Original size 1920x1010
Original size 1920x1010
Original size 1920x1010
Every brand has a character.
