01 / RESEARCH I explore the brief, context, and audience. I look for visual references and insights that can form the foundation of the project.02 / EXPLORATION I test different approaches, experimenting with typography, graphics, and composition. I choose the direction that best expresses the idea and meets the brief.03 / DEVELOPMENT I develop the chosen concept into a cohesive visual system. I test how it works across different applications and refine the details.

THE BRIEF Create a calendar exploring a form of handcraft. I chose the craft of gemstone cutting.THE CONCEPT Facets of Time is a calendar featuring twelve double-sided cards, each dedicated to a different gemstone cut. The dates follow the lines of technical cutting diagrams, turning the geometry of the facets into calendar grids. The reverse of each card introduces the featured cut and explains key jewelry terms.

DESIGN APPROACH Technical diagrams of gemstone cuts define the card shapes and the arrangement of dates. Color gradients evoke the play of light within gemstones, while fine lines and contrasting typography reflect the precision of jewelry making. The reverse of each card introduces the featured cut and explains key jewelry terms.