Concept
Once, treasures symbolized unattainable wealth—they were sought after, hunted, and crimes were committed for them. Today, the perception has shifted: inaccessible luxury has become a subject of irony.
Modern «treasures» no longer need to be hunted; they can simply be printed. Jewelry transforms into images, stickers, and prints, creating the illusion of owning what was once beyond reach.
The scarf rethinks this concept literally: treasures become a print, turning unattainable luxury into an accessible visual object.
Mood
How is this irony manifested?
Today, people are ironically mocking luxury by printing «expensive» items—from handbags to multi-strand jewelry. I address this irony by combining the concept of printed treasures with the creation of a print for a scarf.
On the scarf, I depict these «treasures"—large gemstones on necklaces and golden chains—transforming the symbol of unattainable luxury into an accessible print.
The main treasures
Scarf
Technical Description
— Scarf — For Women — For Adults — Season: Spring/Summer — Material: Armani Silk — Casual Style — Square, 60×60 cm — Edge Finish: American Fringe — Printing: Sublimation
Packaging
