Cover for the «0.3%» project

Benoît’s farm integrated the natural environment with cutting-edge technology for its time. The laboratory, plumbing, electricity, and organized production system transformed the traditional homestead into a space of precision, cleanliness, and technological experimentation.

The design concept behind the «0.3%» scarf is rooted in the contrast between natural form and scientific precision. A drop of milk, referencing the history of the farm, serves as the primary graphic element. Its gradual enlargement is accompanied by measuring scales, lines, and dots that evoke laboratory notations. The cool silver palette underscores the technological aspect, while the plasticity of the silk stands in contrast to the strictness of the graphic system.