Переосмысление Гжели в новых формах и концепциях
Описание создания генераций
Chat GPT-5 проаназировал мой прошлый проект и предложил новую концепцию для него.
Также с помощью Chat GPT-5 были составлены списки макетов и промпты для Krea. Далее в Krea были сгенерированы изображения по придуманным промптам.
Концепция
Концепция бренда заключается в современном переосмыслении традиционного промысла Гжель с акцентом на устойчивое развитие через переработку материалов. Бренд сочетает аутентичные художественные мотивы и узоры Гжели с инновационными технологиями вторичной переработки, создавая уникальные изделия, которые сохраняют культурное наследие, но при этом минимизируют негативное воздействие на окружающую среду. Такой подход позволяет не только возродить и модернизировать традиции, но и продвигать экологическую ответственность в искусстве и дизайне.
Старый проект
В основе бренда остались вазы и керамика, но уклон с новых иллюстраций сместился на переработку материалов.
Айдентика
Шрифт логотипа: HK Nova Semi Bold Narrow
A photorealistic logo design for Modern Gzhel brand, featuring a stylized blue Gzhel bird motif on a white recycled-paper background, with eco-friendly leaf accents, clean vector style, high detail, isolated on a transparent background.
A photorealistic design of a brand color palette swatch for 'Modern Gzhel', featuring five color samples: pure white, cobalt blue, light blue, eco green, and recycled gray, arranged in a clean grid on textured recycled paper, with Gzhel-inspired blue floral motifs subtly integrated, high detail, soft studio lighting, isolated on a wooden surface, emphasizing eco-friendly and traditional harmony.
A photorealistic lettering design for the brand name «Modern Gzhel» in a hand-drawn, elegant script font, with intricate blue Gzhel patterns (floral and geometric motifs) woven into the letters, on a textured white recycled paper background, high detail, soft natural lighting, isolated on a wooden surface, emphasizing eco-friendly and traditional elements.
A photorealistic image of a business card made from recycled cardboard, featuring blue Gzhel wave motifs and contact info on a white base, stacked in a pile, high detail, soft natural lighting, showcasing corrugated texture and eco-friendly elements.
A photorealistic flyer mockup promoting sustainable Gzhel items, showing a collage of recycled cardboard boxes with blue Gzhel prints (geometric patterns), QR code for app, slogan 'Tradition Meets Recycle', clean layout, high detail, held in hand with cityscape background.
Промо-материалы
A photorealistic poster on bamboo paper, displaying a collage of Gzhel products with blue floral motifs, eco-green hues, and sustainability text, high detail, wall-mounted in a room, indoor lighting, emphasizing fibrous bamboo texture.
A photorealistic banner for an eco-market event, displaying recycled fabric scarves with blue Gzhel designs (waves and florals), integrated with recycled paper elements, text 'Gzhel Reborn: Eco-Inspired', high detail, outdoor festival setting, dynamic composition.
A photorealistic banner for an eco-market event, displaying recycled fabric scarves with blue Gzhel designs (waves and florals), integrated with recycled paper elements, text 'Gzhel Reborn: Eco-Inspired', high detail, outdoor festival setting, dynamic composition.
Продукт
A photorealistic image of a desktop organizer crafted from layered recycled cardboard, adorned with intricate blue Gzhel designs (birds and abstract leaves) on a white base, with compartments for pens and notes, high detail, studio lighting with shadows, emphasizing sustainable folds and patchwork elements.
A photorealistic image of a gift packaging box from recycled cardboard, printed with blue Gzhel bird patterns on a textured white surface, tied with twine, containing a small item, high detail, outdoor sunlight, highlighting eco-friendly seams and recycled structure.
A photorealistic image of a recycled cardboard notebook with a white cover adorned with blue Gzhel floral patterns, pages made from recycled paper, open to a page with subtle motifs, isolated on a wooden desk, high detail, soft natural lighting, showcasing eco-friendly folds and sustainable texture.
A photorealistic image of a bottle label made from recycled glass elements, featuring blue Gzhel bird motifs and brand text on a white background, attached to a recycled glass bottle, high detail, outdoor sunlight, emphasizing transparent recycled texture.
A photorealistic image of a functional scarf crafted from recycled textile scraps, with minimalist blue Gzhel patterns (abstract leaves) in patchwork style, draped over a chair, high detail, studio lighting, highlighting the stitched recycled elements.
A photorealistic image of a bamboo laundry basket with woven texture, adorned with blue Gzhel floral accents on white inserts, containing folded clothes, high detail, soft home lighting, showcasing eco-friendly bamboo weave and sustainable design.
A photorealistic image of a phone case made from recycled fabric, featuring blue Gzhel bird motifs on a textured white surface, with compartments, placed on a smartphone, high detail, studio lighting, emphasizing stitched recycled elements and eco-friendly design
- A photorealistic image of a product label made from recycled paper, featuring blue Gzhel floral motifs and brand text on a white background, attached to a recycled ceramic mug, high detail, studio lighting, emphasizing textured paper and sustainable design.
- A photorealistic image of a recycled wood tray adorned with blue Gzhel bird patterns on a white-painted surface, holding mugs, high detail, indoor diffused lighting, emphasizing wood grain recycled texture and eco-friendly craftsmanship.
A photorealistic image of a recycled glass storage jar with a white label featuring blue Gzhel floral motifs, filled with herbs, isolated on a kitchen counter, high detail, soft natural lighting, showcasing eco-friendly glass texture and sustainable design.
A photorealistic image of a small plant stand crafted from repaired recycled ceramic, with blue Gzhel leaf patterns on a white base, holding a potted plant, high detail, indoor diffused lighting, highlighting eco-friendly cracks and sustainable materials.
A photorealistic image of a recycled metal key holder with hooks, featuring blue Gzhel wave motifs on a white base, hanging keys, high detail, studio lighting, highlighting polished recycled metal surface and sustainable elements.
- A photorealistic image of a recycled metal badge featuring blue Gzhel wave motifs on a white enamel surface, pinned to a tote bag, high detail, studio lighting, showcasing engraved recycled metal and sustainable design.
- A photorealistic image of a tote bag made from recycled cardboard and fabric, featuring bold blue Gzhel prints (geometric waves and birds) on a textured white surface, with compartments, held in hand against an urban background, high detail, outdoor sunlight, showcasing sustainable materials.
A photorealistic image of a wallet made from recycled cardboard and fabric, adorned with blue Gzhel geometric motifs on a white surface, with compartments, open and showing contents, high detail, soft tabletop lighting, showcasing corrugated recycled texture
Пространство
A photorealistic online marketplace interface screenshot, showcasing a virtual shop for recycled Gzhel goods like patchwork bags with floral prints in blue and white colors, AR previews, high detail, clean digital layout, with eco-certification badges.
A photorealistic image of a modern boutique store interior selling recycled Gzhel products, with shelves displaying repaired ceramic mugs and cardboard totes adorned with blue Gzhel patterns, warm LED lighting, high detail, customers browsing, emphasizing sustainable decor.
