Objective
The goal of the project is to create an identity system for the tailor shop «Pereforma.»
Concept
«Reformat» is a studio where you can change the shape and color of any flora within its natural habitat. This space allows for the creation of art objects derived from natural phenomena and landscapes. Soon, there will be pink mountains, heart-shaped snowflakes, and blue grass existing in nature.
Old Project
https://portfolio.hse.ru/Project/198645#
Old Project
Old Project
Old Project
Old Project
Brand Identity
Minimalist, realistic notebooks for the brand. The packages feature multicolored mountains of geometric shapes rendered in a realistic style.
minimalistic, realistic packaging for the brand «Pereforma.» The packages feature colorful clouds rendered in a realistic style.
Office
Realistic-style office in red, violet, and yellow for the «Transformation» atelier.
Advertisements Banners
Street advertising for the «Transformation» brand, featuring an image of pink mountains in a realistic style.
Street advertising for the brand «Transformation» featuring a realistic image of pink mountains.
Logo
logo of creative young brand. Realistic pink square mountains on white background
Slide created in Figma
Font
Leonardo AI (https://app.leonardo.ai/) was used to generate the images, except for the logo and the third promotional poster—those utilized the Fusion Brain AI (https://fusionbrain.ai/editor/). The prompts were written intuitively. I described as precisely as possible what I wanted to see in the final result and subsequently refined the description.
