New Ani City is a virtual city of the future and it is not on any map (yet). The only way to reach it is to read its stories in new manuscripts hidden around the world. It does not matter if you speak Eastern or Western Armenian, or if you are from Yerevan, Kars, Tiflis, California or Moscow. Every dialect and every origin is respected.
This is where the coolest people live. When you become a citizen through discovery, your New Ani City visa or passport unlocks the city’s functions in a mini app. You find the city, and the city finds you.
New Ani City is a city in the sky, so it does not border with any other country. It has its own flag, own futuristic architecture, and passport system.
New Ani City Display — Special custom font for the project
New Ani City is built on a fully engineered visual DNA. It is a complete system that defines how the city looks, feels, and behaves across every touchpoint. The system rests on four pillars: signature color palettes, recognizable character designs, a modular pattern library and custom typography created specifically for the city.Because the code is fully canonized, the universe expands effortlessly. Whether we are creating an electronic Apple Wallet passport, printing a 3-card collector pack, manufacturing streetwear apparel, or raising a city flag, the visual identity remains unmistakable, and instantly iconic
MVP PRODUCT: CARD COMIC MANUSCRIPT & VIRTUAL STATE MINIAPP
NEW ANI CITY CAMPAIGNS
We also launched I ♥ New Ani, a campaign bringing Armenian cultural heroes from different eras and cities together in New Ani City. Each billboard pairs a collectible portrait with one true, surprising fact about them, built to make people stop, smile, and look them up.
The campaigns are easily scaling to any medium like apparel, tote bags, postcards, stickers, notebooks and other SKUs.
Another campaign "Unity in New Ani" is built on the idea that difference does not have to mean division. At its center are friendly dialogues between Eastern and Western Armenian speakers. The words change, the accents change, but the context stays the same:New Ani City, and our shared futureThrough these conversations, the campaign celebrates the diversity of the Armenian language while making one thing clear: we understand each other because we are building the same thing. The campaign lives across posters, digital cards, and social content.
FUTURE OF NEW ANI CITY: THE FIRST LAUNCH
