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Nemoloko

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Nemoloko developed a brand that opened a new category

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The situation must have made each of us feel like the rituals of a healthy lifestyle and a healthy diet are becoming part of the lives of an increasing number of people. This trend is gaining momentum around the world and is leading to an active change in consumer habits. It is clear that many food producers are reviewing the range they produce, looking for new niches and potentials. The focus is on health benefits, naturality, functionality, and availability and safety of raw materials. Such trends are observed in all categories, including the most widespread and popular, such as the dairy. It’s no longer surprising to see fatless milk, low-lactose milk, vitamins, testiotic yogurts. However, despite the fact that dairy products have historically proven to be the task of developing a brand of new products in the Daery Alternatives category, including positioning, name and design of packaging. The source ' s decision was inspired by the ambition of the task. It was immediately decided that it would not be just a brand, but a phenomenon that would draw attention to its courage and potential. In its activity, the brand will focus on all thinking milk lovers: active, educated consumers, ZW activists, as well as vegan, non-lactose, and people who are skeptical about dairy products. So for those who are progressive and truly concerned about health, a new brand from the Gardens of Pridoña is the best alternative to milk, having nothing to do with it but merit. The ambitious brand is called Nemoloko, a rational and intrigued brand that allows you to distance yourself from dairy products on the shelf.

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