LITTLE SECRET—This project focuses on an investigation of the «Detskiy Mir» store location, situated at Moskva, Sokolnicheskaya Ploshchad, 9A, Prestige-M Shopping Center, 3rd floor. The personal memory of childhood that emerged during this site study served as the starting point for the project. It was here that I bought my first doll, which was forbidden because I was a boy. Fearing judgment from my family, I hid it in a shoebox. This memory became the foundation for designing the apron and original prints.
The project addresses the issue of gender stereotypes and societal impositions regarding acceptable interests and hobbies for boys and girls. The ban on playing with dolls serves as an example of how personal self-expression is restricted due to the fear of not meeting external expectations. Through artistic imagery, the project explores the clash between children’s desires and social norms—the fear of judgment and the need to conceal one’s own interests in order to be accepted by family and society.
