• CONCEPT
«Books Nearby» — a literary media platform that helps users discover books based on their personal interests, mood, life situations, and other cultural preferences.Goal: To help individuals find books that genuinely captivate them and to explain why they are worth exploring.
• THEMATIC PLAN
Idea: To gradually introduce the audience to a media-driven approach, demonstrate the potential of personalized recommendations, and cultivate a habit of returning for new book discoveries.
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Month 1. IntroductionTopic:* Why is it so difficult to choose a book? * How does our media work? * Start with interest: what do you like?#
Month 2. CultureTopic:* If you love Wong Kar-wai. * Books for architecture fans. * What to read after a favorite film?#
Month 3. MoodTopic:* When you want to disappear for the weekend. * Books for a quiet evening. * Stories that make you want to live more slowly.#
Month 4. Unexpected DiscoveriesTopic:* Books you wouldn’t choose yourself. * Unusual literary coincidences. * What connects these three works?#
Month 5. Self-DiscoveryTheme: books through personal questions and life situations.
- What to read if you are searching for yourself?
- Books about transformation.
- Which story reflects your current state?
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Month 6. CommunityTheme: reading experience and shared selection.
- A curated list based on your interests.
- Help choose the next book.
- Reader Stories: the book that changed one’s perspective on something.
Overall Logic: Introduction to the project → interest exploration → personalized recommendations → emotional connection through reading → new discoveries → engaging the audience in the life of media.
• 10 CONTENT SAMPLES
Content Example #1 «If You Like Wong Kar-wai»
Format: Cards for Telegram and VK.
Goal: To demonstrate how an interest in cinema can serve as the starting point for a book recommendation.
Content Sample #2 «Books for Architecture Lovers»
Format: Visual collection.
Goal: To connect an interest in space, buildings, and cities with literature.
Content Example #3: «The Book as a Mirror»
Format: A psychological test with a personalized recommendation.
Content Sample #4: «Literary Route»
Format: Interactive mood map.
Content Sample #5: «What to Read When You Want to Slow Down?»
Format: Visual roundup.
Goal: To help find books that suit a particular emotional state or encourage relaxation.
Content Example No. 6: «What if this book were…?»
Format: Visual interpretation of books.
Objective: To create an engaging post that draws attention to a book.
Content Example #7 «Spoiler-Free Reading Journal»
Format: Visual curation.
Objective: To draw attention to a book through others' descriptions.
Content Sample #8: «Books for Your Situation»
Format: Visual collection.
Goal: To help users find books that match their current emotional state or provide relaxation.
Content Sample No. 10 «Book Match»
Format: Visual selection.
Goal: To help users find books that suit a specific emotional state and encourage relaxation.
