Парк экстремальных аттракционов Impulse
Описание
Парк экстремальных аттракционов — это место для людей, открытых экспериментам, от которых захватывает дух, ценящих яркие впечатления и желающих наполнить свою жизнь атмосферой молодости и драйва, раскрасить повседневность. Такой новизной парк призывает людей к свободе и счастливой жизни.
В нынешнем проекте я сделала ребрендинг парка с помощью нейросетей для разработки новой айдентики и макетов пространства.
Исходная версия проекта
Ребрендинг
поиски визуального образа
Через сервис Яндекс GPT я сгенерировала несколько новых визуальных метафор для проекта и выбрала 2 наиболее подходящие, чтобы в дальнейшим объединить эти идеи:
1. «Летящая молния — Неоновая молния, которая разгоняется через темный фон, оставляя за собой след — его очертания напоминают аттракционы и довольных людей. Молния символизирует скорость, энергию и взрыв эмоций, которые даёт парк»
2. «Раскалённая молния, которая одновременно символизирует мощный заряд энергии, яркие эмоции и динамичное движение. Графика может быть разбита на „осколки“, напоминающие всплески энергии, или абстрактные вспышки света, которые отражают слоган вроде: „Живи на полной мощности!“»
генерация логотипа
Логотип я решила сделать знаком. Я сконцентрировалась на визуальных особенностях графики при этом взяла цвета из исходного проекта и сгенерировала два варианта: только знак и знак с текстом:
1. A minimalistic, vector, 2d, abstract logo for the Impulse extreme amusement park. The logo is an interesting shaped lightning bolt without shadows. It is made in bright yellow on a purple background.
2. A minimalistic, vector, 2d, abstract logo for the Impulse extreme amusement park. The logo is a lightning bolt of an interesting shape without shadows. It is made in bright yellow on a purple background. To the right of the sign, with a small indentation, the word impulse is written in the same yellow color in a simple geometric font without any unusual details. The text and the sign are equal in visual volume.
цвета и типографика
Через сервис Fontspring по сгенерированным ранее картинкам я нашла шрифт подобный полученному от нейросети и через сервис Adobe color выделила цветовую палитру с изображения логотипа.
визуализация проекта в реальной среде
«A 3D rendering of an extreme amusement park outside the city among low trees. The park has a high arch with intertwined purple pipes and a minimalistic 3D sign of a lightning bolt. There is a wide central path made of stone leading into the park. The background reveals small food stalls and various attractions such as high roller coasters, springs, and other extreme attractions. There is also a medium-height folding sign in purple with the text „Impulse“ written in bright yellow. The ground is covered with low grass and paved paths»
«A 3d rendering of an extreme amusement park outside the city, among low trees. The main attraction is a very high roller coaster with many loops, made in bright yellow and purple colors. The roller coaster is on rails and has a train with seats for passengers. Around the attraction, there is a low open fence of bright yellow color made of iron rods. Various other extreme attractions are also visible in the background. The landscape has low grass, trees, and many paths made of stone. There are also small benches»
1. «A 3d render of a bright yellow cap with the text „IMPULSE“ written on the front in purple. The cap is placed on a black background. The cap has a slightly curved brim and a soft shadow beneath it. The text is clean and bold»
2. «A 3d render mockup of a purple tote bag with the Impulse extreme amusement park logo. The logo is a minimalistic, vector, 2d, abstract logo in the shape of a lightning bolt, made in bright yellow. The bag is placed on a white high chair with a back, in a brightly lit room with beige walls and a brown floor»
«A 3d rendering of a small shop with various goodies inside an extreme amusement park outside the city. The shop is a purple house with a minimalistic 2d lightning bolt of an interesting shape in bright yellow color painted on its side. On the front facade, „impulse“ is written in bright yellow. There is a transparent window for buyers and sellers to communicate. At the bottom, there is a menu with products categorized as drinks, hot, and cold. Round tables with high legs of bright yellow color stand in front of the store. The background reveals various extreme attractions and a summer landscape with low grass, trees, and stone paths with benches»
1. «A 3D rendering of a light beige room with warm bright light. There is a bed in the room with a bright yellow oversize T-shirt lying on it. The T-shirt has the text „enjoy the extreme“ in purple on the back. The room has a few other items, such as a lamp and a plant»
2. «A 3d rendering of the street space of a bustling city with a poster. The background shows city skyscrapers, sidewalks, and traffic lights. On the white wall on which a poster is attached, there is a3 poster in purple color. In the middle of the poster, in one row, there are vector 2d illustrations with a bright yellow outline of three interesting shaped lightning bolts without shadows, running in one line with small indents from each other without shadows and fill»
1. «A 3d rendering of a large square banner located on the grayish-blue wall of one of the buildings in the urban space stretching along the street surrounded by buildings in the background and low trees. The warm light of the summer sun. A bright yellow banner in the middle shows a minimalistic, interesting-shaped purple lightning bolt with pointed edges, the upper and lower edges of which go beyond the format»
2. «A 3D rendering of a lightweight black summer bomber jacket with a pin attaching a yellow lightning bolt icon with a purple outline. The jacket has a few creases and folds. The background is a textured, beige surface»
«A 3d rendering of the street space of a bustling city with a poster. The background shows city skyscrapers, sidewalks, and traffic lights. On the left side of the image, there is a large road, and on the right side, there is a white wall on which a plate is attached. A3 poster in purple color. In the middle, there are vector 2d illustrations with a bright yellow outline of 3 bolts running in one line with small indents from each other without shadows and fill»
Ресурсы
