Бренд эко-одежды VNATURE
Мы, типо, хэнд-мейд бренд, производящий одежду из переработанной ткани. Каждая наша вещь — это результат ручной работы и заботы о природе. Любим пошутить, но очень серьезно относимся к защите природы.
Ребрендинг глазами AI
В ходе разработки этого проекта, мною будут использованы такие ресурсы, как:
Adobe Color Chat Gpt MyFonts Leonardo Ai Microsoft Designer Recraft
Сначала я решила выбрать новую визуальную метафору для фирменного стиля с помощью chat gpt.
«come up with a visual metaphor related to nature for a youth start-up eco-brand called VNATURE, which makes clothes from recycled fabric. white, gray and blue colors»
Ответ:
«For VNATURE, consider a visual metaphor centered around the image of an „Urban Ocean"—an abstract, modern representation of ocean waves or flowing water currents. This metaphor could symbolize the transformative journey of recycled materials, hinting at the power and depth of nature being brought into everyday urban life.
In terms of design, imagine subtle, wave-like or ripple patterns in soft grays and blues, echoing the brand»
Генерация логотипа выполнена с помощью нейросети Microsoft Designer, а поиск шрифтового решения — MyFonts. Цветовую палитру подобрала из логотипа с помощью Adobe Colors.
«Create a logo a for VNATURE, a youth eco-brand that makes clothing from recycled fabric. white, gray and blue colors. the visual metaphor is waves.»
Шрифты
Recraft: «Create a print layout (business card) for an eco-brand that produces clothing made from recycled fabric. Blue, grey and blue colors. A minimalist wave pattern that flows horizontally across the bottom edge of the envelope. The waves could be in a light blue or gray to keep it subtle, with occasional white accents to create a sense of movement. The business card should feature the „VNATURE“ logo in a grotesque, simple font.»
Используя визитку в качестве референса, я сделала конверт в Leonardo AI:
«Create a print layout (envelope) for an eco-brand that produces clothing made from recycled fabric. Blue, grey and blue colors. Design as a wave that starts on one side of the card and flows smoothly into the middle, symbolizing flow and connection. Use textures or light gradients to hint at fabric. Minimalism. The main visual metaphor is waves»
Упаковка
Идеи для упаковки я спросила у chat gpt:
«For VNATURE’s packaging, we can create an eco-friendly, minimalist design that uses „waves“ as the central metaphor. Here are some ideas to bring this concept to life:
1. Recycled Kraft Paper Wrap: Use recycled, unbleached kraft paper as the primary packaging material. Print subtle, wavy patterns in white, gray, and blue across the surface. This minimalist wave design can convey the essence of flowing water without overwhelming the natural look of recycled paper.
2. Folded Envelope-Style Box: Create a recyclable, envelope-style box that folds over like an ocean wave. The interior could reveal a blue or gray color to represent the „depth“ of the ocean within. A small, simple wave icon or the brand logo could be printed on the top flap in blue ink, adding a touch of brand identity.
3. Reusable Fabric Bag: Wrap the clothing in a reusable fabric bag made from recycled materials, perhaps in a gray or soft blue shade. Print delicate, flowing wave designs across it. This bag could serve as a convenient accessory for customers, encouraging them to avoid single-use plastic.»
Leonardo AI: «сreate clothing packaging for the youth eco-brand VNATURE, which produces clothes from recycled fabric. recycled, unbleached kraft paper as the primary packaging material.Print subtle, wavy patterns in white, gray, and blue across the surface. minimalism»
Leonardo AI: «Сreate clothing packaging for the youth eco-brand VNATURE, which produces clothes from recycled fabric. recycled, unbleached kraft paper as the primary packaging material. Print subtle, wavy patterns in white, gray, and blue across the surface. minimalism. The main visual metaphor is waves»
Leonardo AI: «Сreate clothing packaging for the youth eco-brand VNATURE, which produces clothes from recycled fabric. recycled, unbleached kraft paper as the primary packaging material. Print subtle, wavy patterns in white, gray, and blue across the surface. minimalism. The main visual metaphor is waves»
Leonardo Ai: «create clothing packaging for the youth eco-brand VNATURE. create a reusable fabric bag from recycled materials in a gray or soft blue shade. Print delicate, flowing wave designs across it.»
Постеры
Промты для постеров спросила у chat gpt:
1. «Ride the Wave of Change» Poster Prompt:
«Design a minimalist poster with abstract ocean waves in white, gray, and blue, symbolizing change and movement. Use layered, flowing wave shapes that resemble recycled fabric coming together. The main text reads 'Ride the Wave of Change, ' in a modern, bold font. Add a small QR code or link at the bottom, encouraging viewers to learn more about VNATURE’s sustainable mission.»
2. «Wave Goodbye to Waste» Poster Prompt:
«Design a bold poster with a large, sweeping wave in gray and blue across the poster. Inside the wave, integrate silhouettes of clothing items like a hoodie or T-shirt to represent sustainable fashion. The main text should say 'Wave Goodbye to Waste' in a youthful, dynamic font. Below, add the tagline 'Join us in turning the tide for a sustainable future.' Place a small QR code or website link in the lower corner.»
Немного поменяв промты, попробовала сгенерировать плакаты в разных нейросетях:
Leonardo AI и Recraft: «create posters for the youth eco-brand VNATURE. Design a minimalist poster with abstract ocean waves in white, gray, and blue, symbolizing change and movement. Use layered, flowing wave shapes that resemble recycled fabric coming together. The main text reads 'Ride the Wave of Change, ' in a modern, bold font.»
Recraft: «create posters for the youth eco-brand VNATURE, which produces clothes from recycled fabric. white, gray and blue colors. Design a bold poster with a large, sweeping wave in gray and blue across the poster. Inside the wave, integrate silhouettes of clothing items like a hoodie or T-shirt to represent sustainable fashion. The main text should say 'Wave Goodbye to Waste' in a youthful, dynamic font. Below, add the tagline 'Join us in turning the tide for a sustainable future.'»
Варианты продукции
Leonardo AI: «Create clothing options for the youth eco-brand VNATURE, which produces clothes from recycled fabric.Create drawstring shorts in a soft blue or gray, using recycled fabric. Add a textured or embossed wave pattern along the lower half of the shorts to give a subtle ocean-inspired look. The shorts should feel casual and comfortable for a beachy, youthful vibe»
Leonardo AI: «Create clothing options for the youth eco-brand VNATURE, which produces clothes from recycled fabric. Design a bucket hat in light gray or blue with small, embroidered wave patterns around the brim in white or darker blue. Use recycled fabric to make the hat durable but lightweight. a minimalist style, fitting with the hat’s laid-back, trendy look»
Дополнительные носители
Recraft: «create generate a variety of fancy stickers for the youth eco-brand VNATURE, which produces clothes from recycled fabric. white, gray and blue colors. the visual metaphor is waves.»
recraft: «сreate a merch (keychain) by eco-brand VNATURE, which makes clothing from recycled fabric. white, gray and blue colors.»
Leonardo AI: «eco-brand VNATURE, which makes clothing from recycled fabric. white, gray and blue colors. Picture an eco-friendly dyeing station that uses non-toxic, water-saving techniques. In this section, recycled fabrics are dyed in soft shades of blue and gray. Natural light floods the space, which is ventilated to ensure minimal environmental impact. Nearby, a digital printing station produces VNATURE’s wave-inspired designs using water-based, eco-conscious inks.»
Leonardo AI: «eco-brand VNATURE, which makes clothing from recycled fabric. white, gray and blue colors. Picture a streamlined production line designed for small-batch manufacturing, reflecting VNATURE’s commitment to avoiding overproduction. Machines are grouped by process, from cutting to assembly, allowing for efficient workflow. The space is clean and orderly.»
Я сделала выводы, что лучше всего подходят для:
1. генерации логотипа — Microsoft Designer.
2. упаковки и вариантов продукции — Leonardo AI (предлагает интересные идеи, можно использовать референс, разные стили).
3. плакатов — Recraft (хорошо работает с текстом).
Ресурсы
Recraft — https://www.recraft.ai/
Leonardo AI — https://app.leonardo.ai/image-generation
MyFonts — https://www.myfonts.com
Adobe Color — https://color.adobe.com/ru/create/image
Chat Gpt — https://chatgpt.com/
Microsoft Designer — https://designer.microsoft.com/image-creator
