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Rethinking the Potanine Foundation’s New Aidenics

Longread translated automatically

identity & branding

stickers

rebranding

merch

potanin foundation х hse art and design school

The project is taking part in the competition

Identity & branding

In 2025, the Potanina Charity Foundation rebranded: in graphic style, there was more emotion, a humanitarian and philanthropy mission, while maintaining systemic and professionality based on logo forms. We created an understandable emotional metaphor.

The foundation, like a spring, is giving impetus to new and interesting projects.

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The main style spring consists of the Fund ' s areas of work

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Social media posts series

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The spring adapts to a specific medium and meaning. Here it symbolizes the path to greater accomplishments

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In the posters, the graphical image reveals the foundation’s core values

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1. Support and altruism 2. Activity and dynamics 3. Growth and development

Graphic image is easily adapted to each area in which the Fund develops

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4 activities of the Potanine Foundation

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Registration desk in the colours of the «Efficient Philanthropy» sector

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