Дом ужасов «ONO»
«Оно» — серия иллюстраций, посвящённая множеству человеческих страхов. Они могут принимать самые разные формы, и «Оно» показывает как распространённые, так и более иррациональные страхи, которые есть у людей. Эта работа проникнута переживанием и пониманием даже тех страхов, что на первый взгляд кажутся «странными».
Ребрендинг глазами ии
Для ребрендинга я использовала такие нейросети, как Reve и Krea (визуал), Gemini (промпты), Bigjpg (улучшение качества)
Логотип
/image prompt: Clean elongated ONO logo with modern sans-serif typography in red color on black background
/image prompt: Minimalistic fear house signs incorporating the ONO logo with graphic elements that connect to the horror theme, all in red on black
Пространство
/image prompt: A dramatic, wide-shot photograph of an old, slightly dilapidated two-story house, situated in a somewhat overgrown, melancholic setting. The house’s exterior is painted a faded, somber color — perhaps a desaturated, dusty grey-blue or an aged off-white, conveying a sense of forgotten history or quiet despair. The paint is subtly peeling in places, adding to its worn appearance. Across the entire front facade of the house, spanning both floors and covering windows, is a massive, bold, and starkly rendered message: the word 'ONO'.
/image prompt: A long, narrow hallway in a modern, minimalist house, transformed into a 'fear house' installation for the 'ONO' project. The entire hallway is dramatically draped with thick, dark, and distressed cobwebs that stretch across the ceiling, walls, and cascade downwards, creating a suffocating, tunnel-like effect. Large, menacing black spiders of various sizes are strategically placed within the cobwebs, some hanging, some crawling, casting eerie silhouettes. The primary lighting source is an intense, pulsating deep red glow emanating from hidden light sources along the base of the walls and possibly from within some of the cobweb formations. This red light bathes the entire scene, reflecting off the polished wooden floor and intensifying the shadows. Scattered along the floor are dark, irregularly shaped objects, possibly abstract representations of fear or subtle inclusions of the cross-keyhole or flaming skull mask motifs from your brand’s secondary graphics, subtly illuminated by the red light.
/image prompt: A low-angle, wide shot of a highly customized, aggressive-looking sports car, similar in style to a Nissan Skyline GT-R, parked dramatically in front of a modern, minimalist garage or building entrance. Subtly integrated into the car’s design are elements of the 'ONO' brand. The bold red 'ONO' logo is present, perhaps on the side skirts, subtly on the spoiler, or as a small, glowing emblem on the grille. Additionally, intricate, dark red or black-on-dark-grey graphic decals inspired by the raw, textural style of your Image 2 (e.g., stylized fragments of the flaming skull mask, abstract patterns of the cross-keyhole, or a distorted eye/hand symbol) are applied to strategic areas of the car’s body, hinting at hidden depths. The headlights emit a piercing, subtle red glow, enhancing the car’s menacing stare.
/image prompt: Dramatic, low-angle photograph capturing a large, textured brick wall in an old, dimly lit, industrial-style interior space. The bricks are rustic, worn, and imperfect, with variations in deep red, burnt orange, and dark grey tones, conveying a sense of history and decay. Emerging from various points within the brickwork, as if breaking through the surface, are numerous sculptural human arms and hands. These hands are rendered in a stark, matte off-white or bone-colored finish, creating a chilling contrast against the dark, rough wall. The hands are posed in various gestures: some are reaching, some are grasping, some are clawing, and some are extended in a plea or a warning. The overall impression is one of countless hidden entities struggling to escape or make contact, embodying deep-seated anxieties and inner turmoil. Subtly integrated among these hands, or perhaps as a focal point within one of the hands, is a small, glowing red 'ONO' logo, or a stylized red eye symbol from your brand’s iconography, suggesting a silent, watchful presence or the source of the emerging fears.
Мерч
/image prompt: A high-quality, ultra-realistic branding stationery set with a dark, artistic, and modern gothic aesthetic, inspired by horror themes. The primary brand identity is «ONO» in bold, stark red, sans-serif typography, where the 'O’s incorporate minimalist black symbols of an eye and a hand, stationery should contain fear illustrations
/image prompt: Scattered along the floor are dark, irregularly A close-up shot of two hands (light to medium skin tone) holding a sleek, minimalist matte black envelope, partially open. One hand is gently pulling out a rectangular piece of dark grey or black paper from the envelope. This paper features a striking trompe l’oeil illusion of a receding 3D tunnel or room rendered in shades of dark grey and deep red, creating an unsettling depth. Prominently displayed within this illusionary space, centered in the 'depth' of the tunnel, is the bold red 'ONO' logo, followed by concise, stark white, sans-serif text. The text is crisp and perfectly aligned within the perceived 3D space, conveying a message in the brand’s direct, impactful tone. The integrated eye and hand symbols of the 'ONO' logo are clearly visible. The background is a clean, solid, dark grey or charcoal color, providing a stark contrast to the black envelope and the dark, red-tinged paper.
/image prompt: A straight-on, rear shot of a person (gender ambiguous, wearing a plain black t-shirt underneath) modeling a tactical-style vest or work uniform vest. The vest is primarily stark white or a very light, distressed grey fabric, made of sturdy material. Prominently featured on the back of the vest, near the top, is the bold red 'ONO' logo, enclosed within a black, elongated oval or rectangular border, similar to the reference image’s logo placement. Below the main logo, in a slightly smaller, bold, sans-serif black typography, could be a phrase like 'FEAR PROJECT' or 'INNER SPECTER' in all caps
/image prompt: A close-up, mid-torso shot of a person (gender ambiguous, with dark hair, wearing a plain black t-shirt and dark jeans) holding a large, rectangular heavy-duty canvas tote bag. The tote bag is primarily off-white or light, distressed grey, with thick, sturdy black shoulder straps that have subtle white text branding along them. The front of the tote bag features a prominent, large-scale, hand-drawn or linocut-style graphic in stark black, covering a significant portion of the bag’s surface. This graphic should be a stylized, abstract, and slightly unsettling interpretation of one of your brand’s secondary motifs, such as the flaming skull mask or the cross-keyhole design from Image 2, rendered with a raw, textured, and slightly menacing artistic flair. Integrate subtle elements of the red color from your 'ONO' logo within this black graphic, perhaps as an outline, a small detail, or a splash, providing a striking contrast.
/image prompt: A flat lay photograph showcasing two distinct door hangers for the 'ONO' brand, both featuring the classic cut-out hook at the top for hanging on a doorknob. Door Hanger 1 (Foreground, slightly angled): This door hanger is made of matte black cardstock. It features a prominent, minimalist white line-art illustration inspired by the psychological themes of your brand. This illustration could depict a stylized, abstract figure grappling with shadows, or a subtle, integrated representation of the eye or hand symbol from your 'ONO' logo. In bold, stark white, sans-serif typography, a short, impactful phrase like 'INNER SPECTER' or 'BEWARE THE FEAR' is centrally placed. Small, textural details reminiscent of linocut or woodcut prints are visible in the white lines. Door Hanger 2 (Background, slightly overlapping or adjacent): This door hanger is made of off-white or light grey cardstock. It features a detailed, high-contrast black line-art illustration in the style of your Image 2 graphics (e.g., a stylized, less aggressive version of the flaming skull mask, or a more narrative depiction of the cross-keyhole design). Above or below the main illustration, in clean, sans-serif black typography, is another short, thought-provoking phrase related to the brand, such as 'STAY AWAY' or 'CONFRONT YOURSELF'.
/image prompt: A clear, straight-on photograph of a plain white, slightly oversized t-shirt hanging neatly on a clothesline made of rough twine or dark string, secured with small wooden clothespins. The t-shirt is made of soft, slightly textured cotton, showing very subtle natural wrinkles. Centered on the chest of the t-shirt is a large, square or rectangular graphic print rendered in a high-contrast, detailed black and white linocut or woodcut art style, reminiscent of the textures and imagery from your brand’s Image 2. This graphic depicts a scene that evokes a sense of subtle unease or the personification of fear. Examples could be: A stylized, slightly unsettling creature (perhaps a subtle nod to the 'flaming skull mask' motif, or an abstract 'fear entity') interacting with a human hand reaching out or pulling away. A distorted interpretation of the cross-keyhole symbol, intricately integrated into a shadowy, evocative scene. The 'ONO' logo itself, subtly incorporated into the texture or background of this main graphic, or placed in a small, discreet corner in red.
/image prompt: A clear, straight-on photograph showcasing two individual crew-length socks, each hung separately on a thin string or dark twine clothesline with small wooden clothespins. Both socks are made of a high-quality, ribbed fabric, primarily in a deep, dark black color, absorbing most of the light to create a sleek and mysterious base. Socks 1 (Left): This sock features a prominent graphic in stark white at the calf level. The graphic is a minimalist, abstract interpretation of the eye symbol from your 'ONO' logo, possibly with subtle distressed textures like a linocut print. Above this graphic, in bold, sans-serif white typography, is a cryptic phrase like 'SEE THE SHADOWS' or 'INNER VISION'. Below the graphic, the red 'ONO' logo is subtly incorporated, perhaps as a small tag-like element or a discreet print. Socks 2 (Right): This sock features a similar prominent graphic in stark white at the calf level. This graphic is a minimalist, abstract interpretation of the hand symbol from your 'ONO' logo, perhaps reaching or grasping, also with subtle distressed textures. Above this graphic, in bold, sans-serif white typography, is another cryptic phrase like 'FEEL THE COLD' or 'TOUCH OF FEAR'. Below the graphic, the red 'ONO' logo is again subtly incorporated.
/image prompt: A close-up, mid-body shot of a person (gender ambiguous, wearing dark, loose-fitting utilitarian pants and a dark, slightly textured jacket with a contrasting dark green knitted cuff visible) walking. The person is holding a sleek, matte black insulated water bottle by a sturdy, textured handle made of intertwined dark grey and deep red paracord. The water bottle features a prominent label or graphic wrap that incorporates the bold red 'ONO' logo in its distinctive sans-serif typography with the integrated eye and hand symbols. Beneath the logo, there are abstract, high-contrast, black-and-white graphic elements inspired by your Image 2 motifs (e.g., stylized fragments of the flaming skull mask or the cross-keyhole design, rendered in a raw, almost stencil-like fashion). The overall graphic design on the bottle is modern, slightly gritty, and visually impactful. Attached to the paracord handle via a metallic carabiner or sturdy clip is a small, matte black zippered pouch made of a durable, slightly textured fabric. The pouch has a minimalist design, with a small, discreet red 'ONO' logo or a single white stylized eye/hand symbol from your brand’s iconography.
/image prompt: A high-angle, close-up flat lay photograph featuring a modern smartphone, encased in a distinctive protective case, lying centered within a textured, soft, and slightly puffy surface. The smartphone case is matte black or deep charcoal grey, with a minimalist yet tactile design, perhaps featuring subtle vertical ridges or a fine, gritty texture. The camera array is clearly visible, and a small, discreet red 'ONO' logo is integrated into the case design (e.g., as a subtle embossment or a small printed detail near the camera module).
Рекламные носители
/image prompt: A striking, full-body outdoor photograph of a person (gender ambiguous, wearing dark, somewhat utilitarian clothing like a black t-shirt or hoodie, dark pants, and stark white sneakers) sitting casually on a low, dark urban ledge or bench. The person is holding a large, diagonally angled, unfolded broadsheet-style poster or newspaper spread that partially obscures their face, adding to a sense of mystery.
/image prompt: A raw, authentic outdoor photograph of an exhibition poster for the 'ONO' art project, securely fastened with dark clips or tape to a weathered, rusty chain-link fence. The fence runs across the foreground, casting subtle shadows, and is topped with an old, peeling wooden beam or pipe
Процесс работы
Я искала желаемые объекты и ракурсы в Pinterest, делала по ним промпт в Gemini в стиле своего бренда и получала результат в Reve и Krea.
Поиск материалов
Вдохновение — https://ru.pinterest.com/ Генерация изображений — https://www.krea.ai/app https://app.reve.com/home Промпты — https://gemini.google.com/app Улучшение качества — https://bigjpg.com/ru
