Редизайн и айдентика проекта «DADA»
Проект-стартап, созданный на основе проекта «DADA»
Разработка дизайна и комплексной айдентики стала основой проекта для оригинальной игры. Параллельно был переосмыслен визуальный стиль игры и сопутствующих ей материалов.
Оригинальный проект
«DADA» — одиночный платформер с видом сбоку. Художник, который подготавливает свои работы к приближающейся выставке ударяется об картину и попадает прямо внутрь своего проекта. И всё бы ничего, НО! Его тело подверглось деформации, и теперь он состоит полностью из различных фигур и символов.
Айдентика
Отправной точкой в разработке айдентики послужила палитра красных и бежевых оттенков в сочетании с текстурой газетной бумаги.
Промт для цветовой палитры: A color palette with shades of red, beige and newspaper. Shades of red range from light red to burgundy. The shade of the paper is light beige. The palette should be designed in a vintage style.
Промт для логотипа: The logo for the game «DADA» is with an artist trapped in the world of Dadaism, whose body consists only of watches, his right hand is shaped like a black letter «s», his left hand is red, his right leg is made in the form of a black printed inverted letter «I».», and his left leg is shaped like a red stick. His head is gray with one human eye inherent in this gray head, and the second is painted, a human nose is cut out of some magazine, red lips in a wide smile are also cut out of a magazine, the character’s right eyebrow is red and the other is black. He wears a black hat on his head. The game and the decor are made in the form of newsprint. The color palette of the logo is represented by shades of red and beige. Shades of red range from light red to burgundy. The shade of newsprint is muted, beige with hints of warm yellow.
В виде примера носителей было принято решение создать блокнот для записей.
Промт для шрифта: Design a font for the Dadaist design office. Write each letter of the English alphabet in this font.
Продукт
Оригинальный проект представляет под собой компьютерную игру. В рамках переработки айдентики был разработан новый дизайн и мерч, а также новые идеи по игре «DADA».
Визуальный ряд генерировался нейросетями: Qwen, Ideogram.ai и leonardo.ai.
Для сохранения вида главного героя, во всех промтах использовалось аналогичное описание его элементов внешности, а также внешнего вида проекта: красный, черный, белый цвета, печатный шрифт, текстура картона и вырезки из старых журналов.
Промт для игрового экрана: A rendering of a platformer game level with an artist trapped in the world of Dadaism, whose body consists only of a watch, his right hand is shaped like a black letter «s», his left hand is red, his right foot is in the form of a black printed inverted letter «i», and his left foot is in the form of a red stick. His head is gray with one human eye inherent in this gray head, and the second is painted, a human nose is cut out of some magazine, red lips in a wide smile are also cut out of a magazine, the character’s right eyebrow is red and the other is black. He wears a black hat on his head. The artist stands on the floor, which is a pencil-drawn line in the world of Dadaism. The background is made of paper and decorated with platforms of printed type, stamp clippings and other details. There is a small painted drop on one of the platforms on the top right.
В качестве продукта по игре «DADA» было сгенерировано несколько вариантов мерча.
Промт для брелоков: Make a keychain in the form of an artist trapped in the world of Dadaism, whose body consists only of watches, his right hand is shaped like a black letter «s», his left hand is red, his right leg is made in the form of a black printed inverted letter «I», and his left leg is shaped like a red stick. His head is gray with one human eye inherent in this gray head, and the second is painted, a human nose is cut out of some magazine, red lips in a wide smile are also cut out of a magazine, the character’s right eyebrow is red and the other is black. He wears a black hat on his head. Also make the background so that the keychain looks like it is for sale.
В качестве другого мерча было принято решение создать декоративную подушку в виде летающего глаза, который является противником главного героя.
Промт для декоративной подушки: Make a decorative pillow of a character that looks like a flying eyeball with wings that consist of black printed font, completely preserving its appearance. The pillow should be in the shape of this character and so that Dadaism is transmitted. Also make a background to make the pillow look like it’s lying on the couch.
Пространство
В качестве пространства было решено выбрать офис дизайнеров, работающих над сохранением и продвижением в массы такого направления, как дадаизм.
Промт для офиса дизайнеров: Draw an office dedicated to Dadaism, so that it displays figures, symbols and other things related to this area. There should also be images of working people, but the interior of Dadaism should be preserved.
Промо-материалы
В качестве промо-материалов были выбраны постеры с названием и главным персонажем.
Изображения создавались с помощью нейросети leonardo.ai
Промт для постеров: Make a poster of an artist trapped in the world of Dadaism, whose body consists only of watches, his right hand is shaped like a black letter «s», his left hand is red, his right leg is made in the form of a black printed inverted letter «I», and his left leg is shaped like a red stick. His head is gray with one human eye inherent in this gray head, and the second is painted, a human nose is cut out of some magazine, red lips in a wide smile are also cut out of a magazine, the character’s right eyebrow is red and the other is black. He wears a black hat on his head. Which should have a background related to Dadaism, and the name «DADA» should be placed above the character. The poster should be placed as if it were hanging on the wall.
Инструменты
Ideogram.ai Qwen leonardo.ai Freepick Adobe Photoshop
