Dancora fest
Исходный проект
«Хоровод» — международный студенческий фестиваль танца, где традиции оживают через движение. Это пространство для диалога культур с помощью национальных танцев и современных перформансов. Язык тела не требует перевода, благодаря чему фестиваль объединяет континенты и поколения.
Переосмысление с помощью ИИ
Проект был переосмыслен и трансформирован в «Dancora». Новый бренд сохраняет идею культурного диалога через движение, но концентрируется на более современном звучании. В рамках ребрендинга проекта я применила современные инструменты искусственного интеллекта — ChatGPT и Recraft.ai, а также Sora 2 для анимации.
Логотип и константы стиля
Логотип я попробовала сгенерировать сначала в ChatGPT, основываясь только на текстовом промпте, а затем и в Recraft.ai, опираясь на текст и на стиль «Vector art». Ожидаемо, нейросети предложили разные результаты. Я решила их совместить: типографический вариант лого я оставила от первого варианта, а вот иллюстрация с танцующими людьми легла в основу айдентики.
prompt: Generate a logo consisting of two elements of a bright, festive rich orange color. A circular graphic. Inside this circle, there are three highly minimalist, abstract dancing figures. Each figure is composed of a simple, rounded head and a flowing, curved body with similarly rounded, active limbs. These figures are interlocked and arranged in a dynamic formation, evoking a round dance. The overall emblem is clean, modern, and in a minimalistic vector style. Directly below the emblem, the name ‘Dancora’ is presented in a custom, unique, and bold font. The letters are wide and rounded, with soft, flowing shapes and smooth, plump edges. Some letters are subtly tilted or feature elongated, graceful curls that connect them, symbolizing continuous movement and a joyful round dance.
Цвета и типографика
Шрифт определён с помощью сервиса WhatTheFont. Цвета определены в Adobe Color.
Малый фирменный стиль
prompt: Stationery set for the Dancora dance festival — letterhead, envelope, business card, and festival pass. Minimal geometric design with smooth shapes and dynamic layout. Use colors: bright orange F25C05, vivid purple 9305F2, beige-yellow F24405. Clean sans-serif typography, modern and energetic style. Flat-lay branding mockup on neutral background with soft lighting.
prompt: Two sides of a business card for the Dancora dance festival. Minimal geometric design with smooth, rounded shapes and a dynamic layout that conveys rhythm and movement. Use brand colors: bright orange F25C05, vivid purple 9305F2, beige-yellow FFFFBF, and red-orange F24405. Front side — bold Dancora logo and graphic accent; back side — clean layout with name, role, and contact info. Sans-serif typography, modern, friendly, and legible. Flat mockup on neutral background with soft lighting.
Носители
prompt: Tote bag mockup for ’Dancora Dance Festival’. The cream-colored canvas tote bag is hanging upright against a plain, light beige wall. The bag has bright orange fabric handles. The overall aesthetic is clean, modern, minimalistic, and graphic design-oriented. Studio lighting with subtle shadows, realistic fabric texture.
prompt: Minimalist beige T-shirt mockup. No text or logos. Clean, modern, vibrant style. Realistic clothing mockup
prompt: Minimalist beige reusable water bottle mockup in horizontal composition. No text or logos. Clean, modern, vibrant style. Realistic product photography with soft lighting and subtle shadows, studio background.
prompt: Three fabric wristbands for the Dancora dance festival, displayed on a clean, neutral background. Each bracelet has a slightly different design but shares the same visual style and color palette: bright orange F25C05, vivid purple 9305F2, light beige-yellowFFFFBF, and accent red-orange F24405. The bands are minimalistic, smooth, and modern, with rounded edges and subtle woven texture. The overall look conveys energy, rhythm, and connection, inspired by dance and movement. Lighting is soft and even; composition is balanced and horizontal. No text or logos.
prompt: modern fabric tote bag design inspired by the Dancora dance festival. Minimal geometric composition with smooth curved shapes and energetic color blocking. Use the brand palette: bright orange 9305F2, beige-yellow FFFFBF, and red-orange F24405. Clean, modern style, playful yet balanced. Realistic studio lighting, soft shadows.
prompt: Simple beige hoodie mockup. Shown on a person at an outdoor stage or backstage area during a dance festival. Soft lighting, warm tones, dynamic background with movement and joy.
prompt: Photorealistic mockup of ’Dancora Dance Festival’ social media feed on a smartphone screen. The feed features circular swirls, dynamic dancer silhouettes, and abstract geometric patterns. Mix of posts: stage photos, dancer portraits, merchandise flat-lays (tote bag, wristbands, pins), festival pass, and lifestyle shots. Color Palette (strict): bright orange F25C05, vivid purple 9305F2, light cream-yellow FFFFBF, accent red-orange F24405. Typography: playful custom Dancora logo-inspired lettering for titles. Graphic elements: interlocking quarter-circles, swirling motifs, dancing silhouettes in circular formations. Composition: smartphone screen showing a grid of posts, surrounded by pass on lanyard in a neat flat-lay. Style: bold geometric shapes, clean photorealistic photography, soft warm studio lighting, subtle grain, high detail. Horizontal orientation.
Постеры
prompt: Simple mockup of a poster on a bright purple wall.
prompt: Dynamic poster for ’Dancora Dance Festival’. The design features a strong, angular composition dominated by abstract geometric shapes reminiscent of swirling dance movements. Use a bold color palette of bright orange F25C05 and vivid purple 9305F2, with accents of light beige-yellow FFFFBF. Incorporate sharp lines and curves that suggest rhythm and motion. Prominent, large-scale typography of ’DANCORA’ in a clean, bold sans-serif font (or the custom rounded font if specified), possibly angled or fragmented. Subtle hints of multicultural ethnic patterns as decorative elements or borders. The overall feel is energetic, contemporary, and visually striking, similar to the impactful graphic style of the project. High-contrast, photorealistic rendering of poster material. Shot from a slightly angled perspective, with soft studio lighting.Vertical composition.
prompt: Animate the ’DANCORA FESTIVAL’ poster. The central stylized dancer silhouette performs incredibly dynamic and energetic dance moves, spinning, leaping, and flowing with powerful grace. Simultaneously, all the surrounding geometric patterns and radiating lines explosively burst outwards from the dancer like a vibrant, continuous fireworks display. These purple and yellow elements should rapidly expand, fragment into sparkling particles, dissolve, and then reform in new, dynamic configurations, creating a sense of chaotic, celebratory explosion. The ’DANCORA FESTIVAL’ text should also subtly pulsate or shimmer with this energetic light. The entire scene is a dazzling, high-energy spectacle of light and motion, maintaining the poster’s bold colors and graphic style. Static camera view. Loopable 5-second animation
prompt: Photorealistic mockups of three distinct posters for ’Dancora Dance Festival’, displayed together on a clean, neutral background. Each poster features a unique design but adheres to the festival’s core visual identity: bright orange F25C05, vivid purple 9305F2, light cream-yellow F24405. Horizontal composition.
1. Poster ’Unity’: Features abstract swirling vortex of stylized dancer silhouettes in orange and purple, with subtle ethnic patterns. Headline: ’DANCORA’, Tagline: ’Where Worlds Dance Together’. Playful custom rounded font for ’DANCORA’. Energetic, unifying mood. 2. Poster ’Urban Rhythm’: Bold, angular composition with sharp lines and geometric shapes in orange and purple, interspersed with abstract energetic dancer silhouettes in red-orange. Typography: ’DANCORA’ in a bold, clean, sans-serif uppercase font, slightly angled. Slogan: ’Feel the Rhythm. Live the Dance’. Modern, edgy feel. 3. Poster ’Cultural Echoes’: Intricate, simplified ethnic-inspired patterns and stylized circular swirls with minimalist dancer figures in orange, purple, and red-orange. Typography: ’DANCORA’ in light beige-yellow using the playful custom rounded font. Tagline: ’Echoes of Culture. Rhythms of Today.’ Sophisticated, timeless mood.
Пространство
prompt: Festival information booth or tent with abstract curved graphics in Dancora colors. Minimal, playful design evoking dance energy. Shown in an outdoor plaza with sunlight and people around. Horizontal composition.
prompt: Outdoor festival stage design for ’Dancora Dance Festival’. The stage structure features a prominent circular swirling element, with integrated LED screens displaying abstract geometric patterns in bright orange F25C05, vivid purple 9305F2, and accent red-orange F24405. The stage backdrop is a large graphic with dynamic lines and abstract shapes echoing dance movements. Dancers in vibrant, flowing costumes with ethnic-inspired patterns are performing on stage. The festival’s color palette is integrated throughout the lighting, audience seating areas, and surrounding signage. The overall atmosphere is energetic, festive, and immersive. Wide-angle shot, daylight or twilight, photorealistic rendering. Horizontal composition.
