Rebranding: Tivoli amusement park in Denmark.
ProjectRebranding the existing identity of Tivoli amusement park in Denmark.Task and Idea I decided to analyze the existing identity of Tivoli Gardens in Denmark to understand how it can be made even more appealing to visitors and to introduce them not only to the rides but also to other interesting projects located on the premises.
Having identified the main needs and challenges, I concluded that the new corporate identity must be clear, user-friendly, and targeted toward an audience of families, tourists, and young people interested in visiting the park at various times.We would also like to learn more about interesting events taking place in Tivoli. The style should help better market the park, manage social media, and facilitate convenient navigation.
The goal of the corporate identity is to show that the park is a place that unifies diverse areas of entertainment and recreation. The park also brings together people from vastly different backgrounds.
That is why we divide it into recognizable zones—this draws attention to them, but we also emphasize that they are all part of a single whole.
Hence the metaphor: the park as a unifying point.
