Айдентика бренда RAWTAKE глазами ИИ
Айдентика глазами ИИ
Логотип
Я начала свою работу с логотипа — изменения нейминга бренда и его визуализации. При помощи нейросети ChatGpt 4 я сгенерировала варианты названий на английском языке.
Prompt: write down 15 ideas on how to name a recording studio brand if the main target audience is young people, musicians and creative personalities. The name should be written in English and sound short and cool.
После выбора названия RAWTAKE, я попросила ChatGpt 4 создать векторную надпись логотипа. Она должна была быть простой шрифтовой надписью в черно-белых оттенках.
Prompt: make a vector logo on a black background in white. The logo for this RAWTAKE recording studio should be simple, consisting of thick bold font.
При использовании сервиса WhatFontis я отобрала шрифт, который похож на тот, что сгенерировала нейросеть. Гарнитура — Tusker Grotesk (5600 Semibold). Далее при помощи Adobe Color я составила подходящую цветовую палитру, в моем случае — черно-белые оттенки логотипа.
Носители Айдентики
Promt: photo product design: a 3D object is a bright blue music player with metal fittings. Round vinyl discs with a gradient print from bright red to bright blue with the use of black colors are scattered nearby. On a black background, blue backlight and studio lighting, 8K (ChatGPT Image)
Promt: the photo is of a black electric guitar, it has a gradient print from bright orange to blue next to the amplifier box, on a red Persian carpet, dark background, studio photography, soft lighting, cinematic, product snapshot, close-up --ar 4:3 (Midjourney)
Promt: there are two business cards on the concrete floor. One of them is black. The second business card is blue and red with a gradient background. There are some cables and cords in the background, as well as a laptop, 8k in detail (Midjourney)
Promt: a mockup photo of a black oversized T-shirt, a rectangular blue rubber tag sticking out from the side, a T-shirt hung vertically on a concrete wall, sunny daylight, realistic, 8k --ar 4:3 (Midjourney)
Promt: photo two grunge caps made of dense material, lying side by side, one cap is bright red, and the other is bright blue. caps are lying on the concrete floor, sun rays lighting, 8K --ar 4:3 (Midjourney)
Пространство
Promt: a photo of a loft-style room with concrete walls, a red Persian carpet hanging on the wall, green plants arranged, and a large black electric guitar in the corner. In the middle of the room is a large black table on which stands a DJ console and an electric piano. There is a black soft leather sofa. There is a rectangular painting on the wall depicting a gradient from bright orange to blue. There are orange and blue lights throughout the room (ChatGPT Image)
Promt: a photo of a long corridor with concrete walls, blue lighting, and a large black door. There is a rectangular plaque on the door with a gradient from bright orange to blue. A triangular red electric guitar hangs next to the door (ChatGPT Image)
Promt: the photo is of a large thick black cotton flag. The flag has a bright red print with a bright blue gradient. against the background of a room with concrete walls. There are green plants on the sides and an orange backlight on top, a realistic photo (ChatGPT Image)
Промо-материалы
Promt: a large banner stands along the road at night, and there is orange lighting near the banner. On the banner, there is a photo of a 3D black three-dimensional guitar against the background of a Persian carpet, and nearby there are people wearing headphones and an electric guitar in all black. Teenage musicians (Ideogram)
Promt: a4 black billboard stands along the road, night time, a red car passes by with a blur effect, night sky, street lights (Ideogram)
+ Promt: an A4 poster on a black background, in the foreground is a black 3D guitar, behind it stands a crowd of people dressed in all black at a party, shining bright blue light and bright orange
(В ходе работы был сгенерирован отдельно постер + был расширен при помощи нейросети Adobe Fairfly, далее постер был наложен на отдельно сгенерированный мокап)
Список использованных инструментов
ChatGPT Ideogram WhatTheFont AdobeColor AdobeFirefly Midjourney
Также был использован Adobe Photoshop для размещения логотипа на носителях и регулирования цветокоррекции.
