Исходный проект
Бульба — бренд, который хочет показать, что натуральные чипсы могут быть вкусными и хрустящими. Чипсы производятся путем запекания и только из натурального картофеля, выращенного на белорусских полях.
Дизайн бренда основан на натуральности, передачи отпечатка картофеля, его текстуры.



https://portfolio.hse.ru/Project/226379
Ребрендинг глазами ИИ
Логотип
text logo for brand of chips named Bulba, rustic and minimalistic style, grunge effect, white logo on the orange background
Логотип проекта был сгенерирован в нейросети Ideogram.
Фирменный стиль
Шрифты подобраны по сгенерированным картинками при помощи Whatthefont.
Цвета определены при помощи colors.
Photo of realistic layouts of printed products for the "Bulba" brand on a gray background. The photo shows an envelope, a business card in front, a business card in the back, a business card box, a notebook and a letterhead. Beige, yellow, dark green color. The logo is in a rustic minimalist style with a grunge effect. The prints depict large yellow uneven, rough ovals resembling chips. grunge style, the effect of scuffing, old stains, crafting. siness card box, a notebook and a letterhead. Beige, yellow, dark green color. The logo is in a rustic minimalist style with a grunge effect. The prints depict large yellow uneven, rough circles resembling snacks. grunge style, the effect of scuffing, old stains, crafting (midjourney, ideogram)
Реклама
A photo of realistic posters for the Bulba chip brand on the street. front view. Beige, yellow, dark green color. Posters in a rustic minimalist style with a grunge effect. The posters depict textual information about the brand and a lot of yellow uneven, rough ovals like chips. posters in the style of minimalistic, graphic design, grunge, old stains, craft. Posters are hanging on a clean, urban modern natural street, a warm summer atmosphere (ideogram)
A photo of a billboard for the Bulba chips brand on the building, a rectangular horizontal billboard, front view, Posters depict text information about the brand and a lot of yellow uneven, rough ovals like chips, beige, yellow, dark green color is used, advertising on the billboard in a rustic minimalist style with a grunge effect, craft, warm atmosphere Summer on the street (midjourney)
Дополнительные носители
Photo of a canva shopper bag for the "Bulba" brand, rectangular vertical chopper, front view, There are a lot of yellow and green uneven, vector rough ovals on the bag, in a rustic minimalist style with a grunge effect, kraft, beige, yellow, khaki color is used, warm summer atmosphere --ar 4:3 (midjourney)
Soft oval pillow for the "Bulba" brand in the shape of a potato, large yellow uneven ovals are depicted, the color is beige, yellow, dark green, grunge effect (midjourney)







