Редизайн и айдентика игры «Bark to home»
Проект-стартап «Bark to home» по компьютерной игре, где игрок, управляя потерявшейся собакой, ищет выход из леса.
Цель проекта — создание альтернативного бренда, основываясь на игре. «Bark to home» — это служба поиска потерявшихся животных. К ней был создан отдельный дизайн и айдентика.
Оригинальная обложка проекта и обложка, сгенерированная recraft.ai
Промпт для обложки:
A 3D lowpoly game scene featuring a white dachshund standing in a stylized forest. The environment has angular, polygonal trees, rocks, and grass with greenish tones and a subtle purple-blue lighting that creates a calm, moody atmosphere. The dachshund is illuminated softly, facing a small ball in front of it that has a bright white outline. The art style is distinctly lowpoly with sharp, angular geometry and soft, diffused lighting for a slightly dreamy, game-like look.
Bark to home!
«Bark to home» — 3D адвенчура от 3 лица, где вы играете за собаку. Вы всю жизнь провели в заботливой семье, но случайно во время очередной прогулки далеко от дома убежали вглубь леса за мячиком. А потом обнаружили, что рядом нет хозяев, их невозможно найти. Вам нужно побыстрее покинуть этот страшный большой лес и попасть домой!
Ссылка на оригинальный проект: https://portfolio.hse.ru/Project/245424
Продукт
По моему запросу нейросеть придала игре альтернативную графику.
Скриншот из оригинальной игры «Bark to home»
Промпт для генерации альтернативного скриншота игры:
A stylized frame from a 3D low-poly video game. A white low-poly dachshund stands in an ordinary forest with birches, firs, and oaks, along with rocks and patches of grass. In front of the dog is a ball with a white outline, reminiscent of a game object. The forest has a subtle magical touch with predominantly purple and green colors, giving a slightly mythical atmosphere. The camera is positioned slightly behind the dog, capturing the scene from a low angle with gentle depth of field, cinematic composition, and soft ambient lighting.
A white dachshund running through a dark, lowpoly 3D forest. The scene shows the dog mid-jump over twisted tree roots on the forest floor. The environment is made of angular, polygonal shapes with stylized trees and rocks, illuminated by soft green and purple-blue lighting. The atmosphere feels slightly mysterious yet playful, with motion blur and dynamic lighting emphasizing the dachshund’s movement. The overall style is lowpoly 3D game art with sharp geometry and a cinematic sense of motion.
Альтернативная графика игры, генерация recraft.ai
Генерация recraft.ai
Товар
В качестве мерча я решила использовать собаку Ширли, главную героиню 3D игры и маскота службы по поиску животных. Сначала я создала ее плюшевую игрушку.
Промпт:
A white Isabella dachshund plush toy sitting upright on a soft surface. The plush toy has floppy ears, short legs, and a cute, realistic face with gentle embroidered eyes. Around its neck is a small, elegant collar — soft leather or fabric, with a tiny tag that glints slightly in the light. The texture of the plush is velvety and detailed, with visible stitching and soft shadows. The lighting is warm and cozy, creating a comforting and adorable atmosphere. High detail, soft focus, studio-quality illustration, 3D-rendered or painterly style.
Плюшевая игрушка собаки Ширли, сгенерированная recraft.ai
В качестве другого мерча я решила создать фигурку той же собаки Ширли и участника службы по поиску животных.
Промпт:
A toy figurine of a light-colored Isabella dachshund standing beside a toy figurine of a man in a search team uniform. The dachshund has realistic sculpted fur and a small, alert pose. The man wears a modern search-and-rescue uniform with reflective stripes, a helmet, and boots, holding a flashlight in his right hand, shining softly toward the ground. Both figures stand on a small diorama base that resembles forest terrain, with scattered leaves, grass, and stones. The lighting is dramatic yet warm, creating a sense of quiet determination and teamwork. High-detail, cinematic toy photography or digital 3D render style, with soft shadows and realistic materials.
Фигурки собаки Ширли и участника поисковой службы, сгенерированные recraft.ai
Пространство
В качестве пространства я решила выбрать офис службы по поиску животных.
Промпт:
An office dedicated to a missing-animal search and rescue team, filled with themed materials and a warm, purposeful atmosphere. The space looks organized yet full of life — bulletin boards covered with maps, missing-pet posters, and color-coded pins, and photos of rescued animals framed on the walls. A large wooden desk holds radios, laptops, walkie-talkies, and stacks of case files labeled with pet names. On another table lies tracking equipment, flashlights, and collars ready for field use. A shelving unit displays dog figurines, paw-print mugs, and binders neatly arranged. The lighting is soft and natural, streaming through wide windows that reveal a hint of greenery outside. There’s a whiteboard with handwritten notes and updates, and a small couch with a sleeping dog plush toy on it. The overall mood is compassionate, mission-driven, and hopeful, with realistic textures, cinematic composition, and cozy professional vibes.
Офис службы «Bark to home», сгенерированный recraft.ai
Промо-материалы
В качестве промо-материалов я решила использовать плакаты. На каждый плакат использовалась отдельная генерация. После генерации я взяла мокап на сайте Freepic.com и вставила сгенерированные плакаты в Photoshop.
Промпт для генерации таксы:
A vertical poster depicting a light-colored Isabella dachshund standing alone in a mystical forest. The atmosphere is soft, misty, and slightly magical, with gentle light rays streaming through tall trees and illuminating patches of moss and leaves. The dachshund looks slightly lost yet hopeful, its fur catching the warm light. The background fades into cool greens and silvery fog, creating depth and emotion. At the bottom of the poster, the caption «Bark to Home!» appears in a clear, warm, and heart-touching font. The overall tone is cinematic, realistic, and emotive, with an emphasis on texture, light, and mood.
Промпт для генерации хомяка:
A poster showing a small, lost hamster on a quiet city street. The hamster stands near the curb, looking tiny and vulnerable against the tall buildings and soft streetlights. The atmosphere is emotional and cinematic, with warm evening light reflecting off the pavement. The poster includes gentle text like «Lost — Help Bring Me Home», designed with simple, heartfelt typography. The overall style is realistic and touching, evoking empathy and hope, with a subtle depth of field and balanced composition.
Промпт для генерации кота:
A vertical poster showing a light-colored cat in a rocky, mystical landscape. The cat stands on uneven stones, surrounded by soft mist and faint glimmers of light filtering through cracks in the rocks. The atmosphere feels mysterious and otherworldly, as if the cat is lost but sensing the way home. Subtle gradients of gray, blue, and beige create a serene yet emotional palette. At the bottom of the poster, the caption «Bark to Home!» is displayed in elegant, hopeful typography. The image should feel cinematic, moody, and realistic, evoking empathy and quiet determination.
Плакаты сгенерированы в recraft.ai, мокап плакатов взят из Freepik.com, соединено все было в Photoshop
Айдентика
Я попросила сгенерировать несколько цветовых палитр, указывая атмосферу и примерные цвета, которым они должны соответствовать.
Промпт:
Color palette: shades of lavender, deep emerald green, moss green, muted turquoise, smoky blue, silver mist, and soft golden light. A mystical fairy-tale forest glowing with ethereal light, filled with purple-green mist and gentle sparkles drifting through the air. The trees have tall, twisting trunks with iridescent moss, and the forest floor is covered in glowing ferns and flowers that emit soft hues from the color palette. Shafts of light filter through the canopy, creating a sense of magic, depth, and wonder. The atmosphere feels enchanted and serene, as if time moves slowly here. High detail, cinematic lighting, and painterly realism — evoking the feeling of a dreamlike enchanted forest where nature itself feels alive.
Цветовые палитры, сгенерированные в Stable Diffusion XL
Следующим шагом я попросила сгенерировать логотип игры по полученной цветовой палитре.
Промпт:
A logo for an animal search company called «Bark to home». The logo features an Isabella dachshund. The palette is greenish-purple and smoky
Изображение было сгенерировано в recraft.ai.
В конце я попросила сгенерировать строгие шрифты, отражающие важной этой службы.
Промпт:
A clean, professional font design for an animal search organization, shown in purple, green, and smoky gray color variations. The font is modern, strict, and easy to read, with a subtle sense of trust, dedication, and hope. Minimalistic background, balanced lighting, high clarity.
Примеры шрифтов, сгенерированные в recraft.ai
В качестве носителя я решила выбрать карточку. Мокап я взяла на сайте Freepik.com и наложила на него сгенерированный логотип в Photoshop.
Карточка, взятая с Freepik.com. Изображение было наложено в Photoshop.
Процессы производства
Для генерации использовались данные нейросети: recraft.ai Stable Diffusion XL
Для цветокоррекции и мокапов использовались: Сайт Freepik.com Программа Adobe Photoshop
