Центр зоопсихологии, дрессировки для щенков «Fluffy fight»
Описание проекта
Центр зоопсихологии, дрессировки для щенков «Fluffy fight» — возможность с самых первых дней правильно воспитывать и обучать Вашего питомца без психологического давления.
Забота, доверие, нетоксичный подход, любовь, современность — вот главные ценности центра.
Старый проект
Использовала старую концепцию № 1 Проект на старом портфолио: https://portfolio.hse.ru/Project/180958#
Новая айдентика 1.0
Белый милый щенок — центральная фигура в новой концепции. Маскот транслирует позитив, который будут испытывать другие собаки, когда попадут в этот центр.
Промты:
1.Для лого:
A circular vector logo for «Fluffy Fight» — a zoo psychology and puppy training center. The logo features a fluffy white dog with a pink collar. The dog is sitting in a circle. The background is a light blue gradient. The text «Fluffy Fight» is written in white, cursive script above the dog. The text «zoo psychology and puppy training center» is written in white, block letters below the dog. The overall design is light-hearted and friendly.
2.Для шрифта:
A script font with a cursive style, similar to MADE TheArtist. The English alphabet is written in this font. The font has a calligraphic style with connected letters. The letters have a flowing style and are written in a single stroke. The font has a fluid and elegant appearance.
В качестве референса я взяла шрифт MADE TheArtist.
3.Цветовая палитра:
A color palette with shades of pink, blue, and purple. There’s a light pink, a medium pink, a dark pink, a light blue, a medium blue, a dark blue, a light purple, a medium purple, and a dark purple. The medium pink and light blue are the dominant colors.
Носители
A medium shot of a fluffy white dog with its mouth open. The dog is standing on green grass. The background contains a building with a sign that reads «Fluffy Fight». There is a large, white bowl near the dog. The bowl contains food, which the dog is eating.
Постеры
1.Для создания слоганов я воспользовалась chatgpt
«Come up with 5 slogans for the center of zoopsychology, puppy training „Fluffy fight“ »
- Fluffy Fight: Where puppies learn to thrive.
- Fluffy Fight: Raising happy, well-behaved pups.
- Fluffy Fight: Your puppy’s partner in learning.
- Fluffy Fight: Building strong bonds between you and your pup.
- Fluffy Fight: From playful pup to confident companion.
2. Промт для ideogram.
A mockup of three posters in a realistic dog psychology and training center called «Fluffy Fight.» The playful interior features a trainer with a dog. The posters have the following slogans: 1. Where puppies learn to thrive. 2. Raising happy, well-behaved pups. 3. Your puppy’s partner in learning. 4. Building strong bonds between you and your pup.
Пространство
A 3D render of a modern, bright, and playful interior for a «Fluffy Fight» center of zoopsychology and puppy training. The room has a blue and yellow color scheme, with yellow walls and blue furniture. There are various toys and obstacles for puppies, including a yellow ball, a blue tunnel, and a yellow ladder. The floor is made of wooden planks. There are windows with wooden frames. The room has a few chairs with blue seats and yellow backs. The lighting is warm.
An interior of a modern and bright playroom for puppy training. The room has a vibrant blue wall with white shelves containing colorful toys. There’s a large, blue playpen in the center of the room. A white chair with blue accents is placed near the playpen. The floor is covered with a blue mat. The room has soft lighting.
A 3D render of a contemporary, bright, and playful interior design for a «Fluffy Fight» dog psychology and puppy training center. The room has a blue and green color scheme with white and black accents. There’s a large yellow and orange ball in the middle of the room. The walls are made of wood. There are plastic toys scattered around the room. The floor is made of a material with a textured pattern. There’s a black curtain near the wall.
Новая айдентика 2.0
Я решила также повторить первоначальную метафору со старого проекта, где каждый монстр обозначает неприятные эмоции у щенков.
Тревога
Грусть
Агрессия
1.Лого:
A vibrant and playful arrangement of fluffy, furry letters against a pastel purple background. The letters are in various shades of pink, purple, and they spell out the words «FLUFFY FIGHT». The letters are soft and plush, giving them a tactile and cozy appearance. They are densely packed together, creating a visually engaging and whimsical composition.
2.Шрифт:
A 3D render of a playful, bright arrangement of fluffy, furry letters. The letters are pink and purple and form the English alphabet.
3.Цветовая палитра:
A color palette with shades of pink, blue, and purple. There’s a light pink, a medium pink, a dark pink, a light blue, a medium blue, a dark blue, a light purple, a medium purple, and a dark purple. The medium pink and light blue are the dominant colors.
Носители
Источники:
Всё задание было выполнено на платформе https://ideogram.ai/. Все генерации, а также их результаты представлены в презентации.
Также я использовала GPT 4 https://openai.com/index/gpt-4/ для составления более точных промтов.
Фигма для реализации мокапов и слайдов: https://www.figma.com/login
Проект на старом портфолио: https://portfolio.hse.ru/Project/180958#
