В качестве исходного материала я выбрала проект четвертого модуля, посвященный бренду здорового питания КУКБУК. .В данной работе демонстрируется, как искусственный интеллект может кардинально преобразовать существующий проект, внося значительные изменения в его айдентику.
Исходный проект
https://portfolio.hse.ru/Project/218786#218786_5196057
Проект глазами ии
Логотип был сгенерирован с помощью нейросети iRecraft, подбор шрифта производился в MyFonts. Или использованы платформы: Recraft, MyFonts, Leonardo Ai и Chat GPT. Я опиралась на стилистические элементы предыдущего проекта, адаптируя их в промпты для достижения нужного результата.
/лого/
/imagine prompt: Create a logo for the ready-to-eat brand COOKBOOK. Use black and white colors
/шрифты/
При распознании шрифтов из предложенных логотипов нейросеть MyFonts выявила сходство с шрифтами Crocodile Feet Dots и Eckhardt Centerline JNL
/айдентика/
/imagine prompt: create a mockup of printed materials (paper, envelope, business cards, notepad) on a white background for the food brand "COOKBOOK" using white and black colors. Use patterns, logotype, corporate identity. make some branded elements in the background, also put some fruits or vegetables near
/промо-материалы/
Для генерации плакатов была использована нейросеть Recraft и Leonardo
/imagine prompst:
Creative advertising poster for COOKBOOK, on which the inscription COOKBOOK is made of fruits and vegetables on a wooden table top surrounded by other food: meat, fish, vegetables, cereals. Wooden background. At the bottom of the poster write the company's website and address, put the logo on top
Create a promotional poster for the ready-to-eat food brand COOKBOOK. Overall design in black and white illustration style. In the center it says 'COOKBOOK. MASTER CLASS' illustration depicts a crowd of people who are in the kitchen cooking. At the bottom of the poster write the company's website and address, put the logo COOKBOOK on top
Create a promotional poster for the ready-to-eat food brand COOKBOOK. The overall design is unusual and creative with 2D graphics in black and white and colorful images of food in containers in black and white illustration style. At the bottom of the poster write the company's website and address, put the logo COOKBOOK on top
/imagine prompt: Create a promotional poster for COOKBOOK ready-to-eat food brand. The overall design is unusual and creative: 3d volumetric letters of real food, food slices at the bottom. The poster stands as a stand on the street, people pass by it
/imagine prompts: Create a promotional poster for the ready-to-eat food brand COOKBOOK. The overall design is unusual and creative with 2D graphics in colorful images of food in containers in black and white illustration style. At the bottom of the poster write the company's website and address, put the logo COOKBOOK on top
Create a promotional poster for the ready-to-eat food brand COOKBOOK. The overall design is unusual and creative with 2D graphics in black and white and colorful images of food in containers in black and white illustration style. At the bottom of the poster write the company's website and address, put the logo COOKBOOK on top
/носители/
Часть носителей была сделана с помощью заданного визуального стиля (черно-фиолетово-белая гамма цветов) В нейросети RECRAFT
/imagine prompt: Fashion photography, mocap of freezer bags for frozen food. It shows black and white healthy fruits and vegetables. The background is a deep white color. Black, purple and white colors
(заданный стиль)
