Arcanum
«Arcanum» — ночной андеграунд клуб, созданный на месте заброшенной готической часовни. В его стенах звучат мрачные ритмы witch-house, darkwave и industrial techno, погружая посетителей в атмосферу мистики и драйва.
Клуб привлекает тех, кто ценит альтернативную культуру и вдохновляется величием готической архитектуры. Каждое посещение «Arcanum» становится путешествием в иной мир, где старинная эстетика встречается с современной музыкой и тёмным искусством.
Для создания фирменного стиля и мокапов был использован Recraft.ai
Айдентика
Я решила изменить изначальную цветовую палитру, так как со временем она показалась мне слишком тусклой для такого уникального места, где собираются яркие и неординарные личности.
Я сгенерировала несколько вариантов изображений и выбрала те, которые наиболее точно передают атмосферу и соответствуют задуманной теме, а затем извлекла из них цветовую палитру с помощью Adobe Color.
Промпт:
Create a gothic and underground picture of a nightclub called ‘Arcanum’, from which you can then extract a colour palette. The atmosphere should be dark, mysterious and mystical, evoking the feeling of an abandoned gothic chapel. Incorporate accent colours to convey a sense of sophistication and intrigue. The palette should balance darkness with subtle, eerie highlights, creating a moody yet captivating aesthetic suitable for a nightclub with a witch-house, darkwave and industrial techno atmosphere.
Изначально пространство имело оригинальный логотип, созданный мной в Adobe Illustrator. Однако, пересмотрев его со временем, я решила, что он слишком простой и не передаёт мистической атмосферы клуба. Поэтому я переосмыслила его с использованием нейросети, совместив готическую графику с нео-трайблом.
Промпт:
Create a minimalist vector logo for a nightclub named «Arcanum» in a neo-tribal style. The design should feature a stylized musical note seamlessly merged with a gothic cross, symbolizing the connection between music and gothic culture. Incorporate bold, geometric patterns and sharp, tribal-inspired lines to give the logo a modern yet primal aesthetic. Use dark tones like black and metallic silver for a striking contrast, and ensure the logo is set against a plain white background. Avoid adding text or extra elements, focusing solely on the interplay of the note, cross, and tribal design elements.
Для того, чтобы определить типографику, я решила сгенерировать несколько вариаций надписи названия.
Буквы в шрифтовом решении должны были иметь острые, угловатые края с плавными, сложными деталями, характерными для готической типографики, но в то же время включать чистые геометрические элементы. Дизайн, в свою очередь, должен был быть современным и отражать мрачную эстетику техно.
С помощью сайта «MyFonts» я искала шрифт, который был бы похож на представленный в генерациях. Некоторые выявленные варианты имели задний фон либо выглядели сказочно и инфантильно. Однако я всё же смогла найти наиболее подходящий вариант, шрифт «Vectis Bold».
Промпт:
Create a font for the name «Arcanum» that combines gothic and techno styles. The letters should have sharp, angular edges with flowing, intricate details typical of gothic typography, while also incorporating clean, modern, and geometric elements for a techno feel. The design should be bold and striking, with a futuristic yet dark aesthetic, balancing the mysterious, old-world charm of gothic letters with the sleek, industrial look of techno. The font should be displayed in solid black on a plain white background for high contrast and clarity.
Далее я решила опробовать фирменный стиль на сгенерированных носителях.
Для этого я создала принты и мокапы через отдельные промпты, соединила их в Recraft.ai, а затем отредактировала в Adobe Photoshop.
Промпт дизайна:
Create a minimalist graphic design in a modern neo-tribal style, featuring a gothic cross as the central element, intricately merged with sharp, geometric, and abstract tribal patterns. The design should emphasize clean, angular lines with subtle curves and flowing tribal details that give it a sleek, contemporary look. Use dark tones like metallic silver, deep purple, and black for contrast. The design should have no borders, outlines, or white elements, and it must be fully integrated into a pure black background, creating a striking, bold visual impact.Промпт мокапа:
Create a realistic mockup of a black oversized t-shirt on a neutral gray background. The shirt should have a relaxed, loose fit with visible folds and creases, emphasizing the oversized style. The t-shirt should be shown flat with no model, and the fabric should look natural. Make sure the shirt is centered in the image with plenty of space around it to showcase the design clearly, with a clean, minimalistic layout.
Промпт дизайна:
Create a repeating minimalist graphic design in a modern neo-tribal style, with a gothic cross as the central element. The cross should be intricately merged with sharp, geometric, and abstract tribal patterns, forming a seamless and continuous pattern. The design should focus on clean, angular lines, subtle curves, and flowing tribal details, giving it a sleek and contemporary aesthetic. Use dark tones such as metallic silver, deep purple, and black for contrast, ensuring that the design has no borders, outlines, or white elements. The entire pattern should be fully integrated into a pure black background, creating a bold and striking visual effect, ideal for repeated application on merchandise like wristbands or fabric.Промпт мокапа:
Create a realistic mockup of a black paper wristband for event entry on a neutral gray background. The wristband should have a simple, clean design, resembling those typically used for event access. It should be shown flat, with clear details like the material texture, perforations, and adjustable tab for fastening. The design should be minimalistic, with a focus on the wristband’s features and no additional elements. Ensure the wristband is centered in the image, with plenty of space around it to showcase the design clearly on a clean, neutral background.
Пространство
Внутреннее пространство клуба я оформила как сочетание готической эстетики и яркой, энергичной атмосферы. Танцпол расположен внутри часовни, и разноцветные огни заполняют зал, играя на витражах и заливая пространство насыщенными оттенками. Снаружи также находится открытый двор, освещаемый разноцветными огнями.
Промпт танцпола:
Design a dark, underground techno nightclub inside an abandoned gothic chapel. The room should have weathered stone columns, arched ceilings, and stained-glass windows with dim light coming through, hinting at the night outside. The chapel should show signs of decay with crumbling walls, chipped paint, and exposed brick. The DJ booth should be central, surrounded by massive speakers hanging from the columns. The dance floor should have graffiti covering the walls, columns, and floor, with intricate street art and tags throughout. The lighting should be dim, focusing on the DJ booth and speakers, casting dramatic shadows. The space should blend gothic decay with techno energy, creating an immersive underground club experience.
Промпт бара:
Create a close-up view of a smaller, sleek bar inside an underground techno nightclub in an abandoned gothic chapel. The bar should have a polished black marble countertop with neon lighting accents and premium liquor bottles on sleek metal shelves. Above the bar, add a large, aged mirror with a dark, ornate frame that reflects the dim lighting and shadows of the room. The surrounding walls should be covered with layers of graffiti and street art, adding an edgy, urban feel. Leather stools should be placed in front of the bar, and exposed brick should peek through the graffiti. Stained-glass windows should filter in dim, night-time light, casting shadows across the room. The DJ booth should be visible in the background with industrial speakers mounted on columns. The lighting should be dark and atmospheric, focusing on the bar and mirror while maintaining a mysterious, underground vibe.
Промпт экстерьера:
Create the exterior of a large, abandoned gothic chapel located in the heart of a dark, misty forest. The chapel should look ancient and weathered, with crumbling stone walls, broken stained-glass windows, and overgrown ivy. The exterior is covered in vibrant graffiti and street art, blending modern underground style with gothic architecture. Subtle neon light shines through the shattered windows, casting a colorful, eerie glow into the surrounding forest. In front of the chapel, add an open, weathered outdoor platform or small veranda area, surrounded by ruins and debris, with broken stone steps leading up to it. This area should have some worn-out furniture, like old benches or crates, and be illuminated by the soft neon light leaking from the chapel. The forest is dense and misty, adding to the atmosphere of mystery and darkness. The chapel, with its abandoned, haunting energy, is a hidden techno sanctuary in the wilderness, exuding secrecy and underground allure.
Промо-материалы
Наконец, чтобы создать промо-материалы клуба, я сгенерировала постеры и мокапы через отдельные промпты, соединила их в Recraft.ai, а затем отредактировала в Adobe Photoshop.
Промпт дизайна:
Create a dark, underground-inspired poster for the nightclub «Arcanum» that combines gothic and modern techno aesthetics with an emphasis on neo-tribal elements. The design should feel raw and unconventional, with sharp, jagged lines and abstract, distorted shapes that create a sense of chaotic energy. Incorporate intricate, flowing neo-tribal patterns throughout the background, interwoven with stylized gothic crosses, and avoid any traditional symbols. Use a pitch-black background with accents of metallic silver, deep purples, and subtle neon highlights to evoke a mysterious atmosphere. The name «Arcanum» should be placed prominently in Vectis Bold font, but slightly distorted or glitchy to enhance the edgy, underground feel. The design should create a sense of mystery, rebellion, and an avant-garde vibe, with a focus on bold, modern, and abstract tribal motifs.
Промпт мокапа:
Create a close-up, realistic nighttime scene in Berlin’s underground techno district. Focus on a single wall with a prominent empty space where a poster can be inserted. The wall should have an industrial, gritty look, typical of Berlin’s club scene, with exposed bricks, urban textures, and subtle lighting casting dramatic shadows. Neon signs or ambient light from nearby clubs should softly illuminate the scene, but the focus should be on the empty space for the poster, with no other distractions in the frame.
Промпт мокапа:
Create a realistic mockup of a single advertising poster displayed in an urban setting. The poster should be mounted on a weathered concrete or brick wall, with subtle creases and a slightly worn texture to enhance realism. The setting should have a moody, dimly-lit atmosphere, perfect for a nightclub advertisement. Use a clean, minimalistic composition with the poster as the clear focal point, and ensure the background complements the edgy, modern aesthetic without overpowering the design.
Ссылки на используемые ресурсы
— Recraft.ai — Adobe Color — MyFonts
