Librules. Создание бренда с использованием генеративных технологий
Проект на портфолио
Описание концепции
Первоначальная концепция проекта Librrules заключалась в создании картотеки настольных игр, которая не просто помогает выбрать игру, но и узнать историю создания. Стилистика проекта крутилась вокруг минимализма, ярких цветов, одной геометрической фигуры и маскота.
В процессе переосмысления с помощью современных технологий и визуальных решений была добавлена игра с абстракцией и геометрией, чтобы передать азартный дух настольных игр.
Основное внимание уделяется созданию атмосферы, которая погружает пользователей в мир стратегий, историй и совместного веселья, где каждая игра становится частью большого приключения.
Пространство
Сначала хотела сделать в стиле 3D, но потом захотелось веселья
Leonardo.AI, модель Leonardo Phoenix 1.0, стиль Pro digital illustration, промпт «a vibrant, modern cover design with a solid #DAFF01 (bright lime green) background, featuring floating semi-circles without cores in #9747FF (violet), #1E1E1E (dark gray), #9B9B9B (light gray), and #666666 (medium gray). In the foreground, a tall stone column stands, topped with a stack of colorful board game boxes, each with unique designs. On top of the stack, a sleek laptop is placed, open and displaying the Librrules logo or interface. The overall style is minimalist and modern, with clean lines, soft shadows, and a focus on the contrast between the vibrant background and the detailed stone column and board games. The atmosphere is playful yet sophisticated, reflecting the essence of the project
A cozy and inviting play space with warm lighting. A large wooden table is at the center, surrounded by comfortable chairs. On the table, a variety of board games are laid out, including colorful game boxes, cards, tokens, and dice. Shelves in the background are filled with more board games, books, and decorative items. Soft rugs, cushions, and a few plants add to the welcoming atmosphere. The room has large windows letting in natural light, with curtains gently swaying. Style: modern, cozy, and vibrant, perfect for a game night with friends or family.
Промо материалы
промт мокапа: A photorealistic mockup of a neon-lit space featuring a brick wall as the backdrop. A sleek, glowing frame is mounted on the wall, illuminated with neon accents in vibrant colors like #DAFF01 (bright lime green) and #9747FF (violet). In the background, a shelf is filled with colorful board game boxes, each with unique designs, adding depth and context to the scene. The lighting is soft yet dramatic, highlighting the textures of the brick wall and the glow of the frame. The overall atmosphere is modern, energetic, and immersive, blending realism with a futuristic neon aesthetic. Style: photorealistic, neon-inspired, and dynamic
промт плаката: A vibrant play space with acid-inspired colors like #DAFF01 (bright lime green), #9747FF (violet), and #FF00FF (magenta). A wooden table is at the center, surrounded by modern chairs, with colorful board games, cards, and dice laid out. Shelves in the background hold more games and books. Large windows let in natural light, with curtains adding soft contrast. The style is illustrative, with crisp lines, gradients, and grainy textures. Style: vibrant, acid-inspired, illustrative, and modern
A vibrant and dynamic design with a clean, solid #DAFF01 (bright lime green) background. Several colorful board game boxes are floating in mid-air, arranged dynamically as if suspended. The games feature bold, acid-inspired designs in #9747FF (violet) and #FF00FF (magenta), with crisp lines and gradients adding depth. The boxes are tilted at different angles, creating a playful and energetic vibe. In the foreground, a sleek closed laptop sits on a minimalist surface, reflecting the floating games with a subtle grainy texture. The overall style is illustrative, modern, and vibrant, with a focus on clean lines, gradients, and acid-inspired colors. Style: acid-inspired, illustrative, and vibrant
A vibrant and dynamic design with a clean, solid #DAFF01 (bright lime green) background. Several presentation slides are placed horizontally in the foreground, stacked neatly, featuring minimalist designs with bold geometric shapes in acid-inspired colors like #9747FF (violet) and #FF00FF (magenta). In the air, colorful playing cards are floating dynamically, scattered around the scene as if caught mid-motion. The cards have vibrant designs with crisp lines, gradients, and grainy textures, tilted at different angles to create a playful and creative atmosphere. The overall style is illustrative, modern, and vibrant, with a focus on the contrast between the structured slides and the dynamic floating cards. Style: acid-inspired, illustrative, and vibrant
A vibrant and dynamic design featuring a wooden table with a natural texture, on which several colorful board game boxes are neatly arranged. The boxes have bold, acid-inspired designs in #DAFF01 (bright lime green), #9747FF (violet), and #FF00FF (magenta), with crisp lines and gradients adding depth. Some boxes are slightly open, revealing game components like cards, tokens, or miniatures, rendered with grainy textures for a tactile feel. The lighting is warm and natural, casting soft shadows on the table, while the background is blurred to keep the focus on the board games. The overall style is illustrative, modern, and vibrant, with a focus on clean lines, gradients, and acid-inspired colors. Style: acid-inspired, illustrative, and vibran
A vibrant and modern board game box placed on a clean, white surface. The box features bold geometric shapes and acid-inspired colors like #DAFF01 (bright lime green), #9747FF (violet), and #FF00FF (magenta), with crisp lines and gradients adding depth. The cover showcases a striking, abstract pattern or illustration, rendered with grainy textures for a tactile, artistic feel. The lighting is soft, casting subtle shadows that highlight the box’s texture and edges, while maintaining a clean and minimalist aesthetic. The overall style is illustrative, modern, and vibrant, with a focus on clean lines, gradients, and acid-inspired colors. Style: acid-inspired, illustrative, and vibrant
Айдентика
Design a modern and minimalist logo for a brand called 'Librrules'. The logo should incorporate geometric shapes, such as circles or semi-circles, and use a vibrant color palette including #DAFF01 (bright lime green), #9747FF (violet), and #1E1E1E (dark gray). The design should feel playful yet sophisticated, reflecting creativity and innovation. The typography should be clean and bold, with a focus on readability and modern aesthetics. Style: sleek, geometric, and vibrant.
Описание процессов производства
В процессе разработки проекта я действовала следующим образом:
Генерация концепций: Использовала Leonardo.AI для создания визуализаций ключевых элементов проекта, таких как коробки настольных игр, игровые пространства и плакаты. Это позволило представить, как нейросети могут интерпретировать мое видение и предложить свежие, креативные идеи.
Создание интерьеров и сцен: На основе полученных генераций разработала иллюстративные сцены, такие как игровые комнаты и магазины настольных игр, используя Leonardo.AI и Recraft. Применяла ранее созданные изображения в качестве референсов для сохранения стилистической целостности.
Разработка айдентики и упаковки: Создала логотипы, плакаты и дизайн упаковки, комбинируя элементы из первоначальных наработок и новые идеи, предложенные нейросетями. Использовала Adobe Color для подбора ярких, кислотных цветовых палитр, которые подчеркивают современный и энергичный характер проекта.
Финальная визуализация: С помощью Leonardo.AI и Recraft создала мокапы упаковки, плакатов и интерьеров, чтобы представить, как все элементы будут выглядеть в реальной жизни. Это помогло удостовериться, что дизайн остается целостным и соответствует задуманной атмосфере.
Ссылки на использованные модели
Все иозображения были сгенерированы в нейросети Leonardo.Ai: https://app.leonardo.ai Recraft.ai: https://www.recraft.ai
Для обработки использовался Photoshop
