ОПИСАНИЕ БРЕНДА
Zigurd — это магазин, дающий возможность почувствовать себя частью сурового и легендарного мира викингов. Магазин специализируется на продаже холодного оружия и других товаров, вдохновленных скандинавской мифологией.
Исходный размер 1456x816
Midjourney: The bold sans-serif white text ’ZIGURD’ glows at left side and ’SHOP’ at right side A dramatic ad poster for the Viking-inspired shop, ’ZIGURD.’ The composition centers on a glowing blue axe embedded in a weathered wooden stump, surrounded by a few carefully displayed Nordic weapons, such as intricately designed swords and daggers, leaning against the stump. The background fades into the sleek, black-and-blue-lit interior of the shop, with hints of fur and wooden accents. The design is bold, clean, and evocative, emphasizing the shop’s unique blend of tradition and modernity. —v 6.1 —ar 16:9
Для улучшения изначального промта использовался Chat-GPT, далее производилась генерация изображения в Midjourney, которое позже апскейлилось в Topaz Photo Ai.
ПРОДУКЦИЯ
Исходный размер 3500x1962
Проба работы с сезонами и эффектами камеры
Midjourney: A detailed, slightly low-angle close-up of a gleaming, nordic runes ornate axe resting on a weathered, gray-blue log in a snowy, winter forest scene; the interplay of textures, straight handle, snow, and muted, icy tones creates an evocative, cold atmosphere, photorealistic, with out-of-focus background and sunlight filtering through. —v 6.1 —ar 16:9
Нож в Midjourney: A dark, detailed, intricately carved knife head with Celtic knotwork design, lying diagonally on a black background, showcasing deep shadows and a smooth, polished surface. The dark wooden handle curves elegantly towards a sharp, pointed blade, rendered in high detail with rich, deep tones and textures. —v 6.1
Топор в Midjourney: A dark, detailed, intricately carved nordic steal Axe with Celtic knotwork design, lying diagonally on a black background, showcasing deep shadows and a smooth, polished surface. The dark wooden handle curves elegantly towards a sharp, pointed blade, rendered in high detail with rich, deep tones and textures, photorealistic —v 6.1
Исходный размер 3500x1962
Midjourney: A black leather braided bracelet with a silver-toned, embossed nordic runes pendant featuring a dragon encircling it, showcasing a detailed, textured design with black leather and metal accents, evoking a Viking or Norse aesthetic, rendered in high detail with rich, deep tones and textures, photorealistic, on a black background, —ar 16:9 —v 6.1
Нож в Midjourney: A detailed, slightly low-angle close-up of a gleaming Nordic rune-ornate knife resting on a weathered, golden-brown log in a serene, autumn forest scene; the interplay of textures, straight handle, fallen leaves, and warm, earthy tones creates an evocative, crisp atmosphere. The photorealistic composition features an out-of-focus background with soft sunlight filtering through the vibrant orange and yellow foliage. —ar 16:9 —v 6.1
Цепь в Midjourney: A detailed close-up of a silver-toned, scale-like dragon necklace or collar, resting on a bed of mossy forest floor, with out-of-focus blurry trees and sunlight filtering through; showing a shallow depth of field, emphasizing textures of the moss, wood, and metal collar, with warm but muted forest tones. —ar 16:9 —v 6.1
Дизайн самого магазина и товаров сочетает современные формы с натуральными материалами, такими как дерево и мех, создавая атмосферу северной суровости и скандинавской легенды.
Исходный размер 3500x1962
Midjourney: A sleek, modern Viking-inspired glove design for men, combining high-quality leather and textured fur accents. The gloves feature subtle Nordic runic patterns along the cuffs and wrist areas. The packaging is a minimalist, matte black box with wooden accents along the sides, evoking a Viking aesthetic. The box top displays bold, sans-serif white text reading ’ZIGURD’ in large letters, clean text. Surrounding the box are natural elements—rugged wood textures, fur draped subtly around the edges, and a faint blue glow highlighting the details. The warm, earthy tones of the wood and the soft, cozy feel of fur create an inviting, yet powerful atmosphere, while the blue light adds a mystical, Norse-inspired aura. The design seamlessly combines modern luxury with the rugged, ancient Viking spirit. —v 6.1 —ar 16:9
При создании визуальных образов для магазина было важно подчеркнуть натуральные текстуры и их гармоничное сочетание, передавая характер и стиль через детали и мелкие фактуры.
Точильный камень в Midjourney: modern and rustic packaging design for Viking-inspired sharpening stone, paired with sharpened axe. The packaging consists of a sleek, rectangular black matte box with a natural wood panel inset, engraved with faint glowing blue Nordic runes. The interior is lined with soft gray fur, cushioning the sharpening stone and creating a sense of luxury and tradition. Next to packaging, the sharpening stone is displayed, showcasing its textured gray surface and smooth black edges. Beside it lies a polished axe with a glowing blue rune-etched blade, emphasizing the sharpening stone effectiveness. The scene is set on fur-lined wooden table within softly lit modern shop environment, blending craftsmanship with modern design. Bold, sans-serif white text reading ZIGURD; adorns the packaging, with minimalist blue stripe accent. —v 6.1
Сумка в Midjourney: close-up of silver-colored Viking-style necklace with a norse mythology Fenrir head pendant, resting in brown leather pouch, featuring intricate details, textured chain. The pouch leather has distressed, aged look, and the wolf pendant and chain —ar 3:2 —v 6.1
АЙДЕНТИКА
Разработка логотипа
Для разработки типографики был тщательно найден шрифт с помощью платформы MyFonts, чтобы отразить современный и брутальный стиль бренда, а гармоничное сочетание оттенков черного и синего подбиралось с использованием Adobe Color.
Исходный размер 2031x556
Исходный размер 1024x273
Шрифт Avalors
Логотип в Midjourney: minimalistic, abstract, white graphic logo design; associated with Norse mythology, celtic axe shapes, celtic aestetic, with brand name ZIGURD written below, against a pure black background —v 6.1
НОСИТЕЛИ
Визуальная концепция построена на взаимодействии мифологических мотивов и современных графических форм, что делает каждый носитель символом этого контраста.
Исходный размер 1456x816
Крем для бороды и усов




