БИЗНЕС-МОДЕЛЬ: STORE AS A BRAND. ZARA
«Мы хотим давать клиентам то, что они хотят, и делать это быстрее, чем кто-либо другой» — миссия ZARA
Описание бренда
История и эволюция компании
Факторы успеха
Репутация
Источники
1. The Secret of Zara’s Success: A Culture of Customer Co-creation — https://martinroll.com/resources/articles/strategy/the-secret-of-zaras-success-a-culture-of-customer-co-creation/ 2. Zara: History, Business Model, Strategies, and Financial Performance — https://vocal.media/journal/zara-history-business-model-strategies-and-financial-performance 3. Zara: Exploring the Business Model and Revenue Streams — https://www.untaylored.com/post/zara-exploring-the-business-model-and-revenue-streams 4. Motivational Factors Behind ZARA Purchases — An Empirical Study — https://www.fibre2fashion.com/industry-article/10287/motivational-factors-behind-zara-purchases-an-empirical-study 5. History and the most interesting facts about Zara — Aurifo.com — https://www.aurifo.com/en/a/history-and-the-most-interesting-facts-about-zara 6. Zara Business Model: How It Stays Ahead with Fast Fashion — https://newswirejet.com/zara-business-model/ 7. Zara | Company Overview & News — Forbes — https://www.forbes.com/companies/zara/ 8. Zara Business Model — How Does Zara Make Money — https://businessmodelanalyst.com/zara-business-model/
9. Lessons from Zara’s Customer Experience (CX) Strategy — https://www.renascence.io/journal/lessons-from-zaras-customer-experience-cx-strategy 10. The Secret Of Zara’s Success — Customer Co-creation — SwiftERM — https://swifterm.com/the-secret-of-zaras-success-customer-creation/ 11. Zara: A Success Story | The Enterprise World — https://theenterpriseworld.com/zara-a-success-story/ 12. Как Zara стала главным брендом недорогой одежды и во что это нам всем обходится — https://www.forbes.ru/biznes/470419-kak-zara-stala-glavnym-brendom-nedorogoj-odezdy-i-vo-cto-eto-nam-vsem-obhoditsa
