SHELL
Исходный проект
Mermating — агентство для знакомств русалок, с помощью инновационных технологий помогающее найти идеальный мэтч.
Ссылка на проект: https://portfolio.hse.ru/Project/188633#
Смена концепции и ребрендинг
Было решено изменить концепцию бренда и провести ребрендинг. Идейно в этом мне помог https://openai.com/chatgpt/ (Prompt: Come up with 10 ideas of start-up related to ocean and mermaids, but it should be realistic.) ChatGPT предложил создать магазин, в котором продаются изделия ручной работы из глины, своими формами отсылающие к морскому миру. С помощью https://openai.com/chatgpt/ (Prompt: Come up with 20 names for a store of clay handmade goods for home, which are resembling marine world. All names must be short, with a maximum of 6 letters.) было сгенерировано 20 названий, из которых финальным стало «SHELL».
Айдентика
Логотип
Логотип:
https://ideogram.ai/ Prompt: Create modern trendy wavey logo for a store «shell». Black logo and white background. Swiss style. Modern undulating amorphous typography.
Цвета
Палитра была подобрана с помощью Adobe Color (https://color.adobe.com/ru/).
Шрифт
Шрифты были подобраны с помощью сервиса MyFonts (https://www.myfonts.com/).
Промо-материалы
Рекламные плакаты
Плакаты:
1. https://ideogram.ai/ Prompt: Create an appealing advertising poster for a handmade clay goods. Add big heading «shell — crafted with love». Font should be undulating, organic curves, wavey. Use pastel pink and green colors and amorphous chrome shapes that resemble marine theme. In the center of the poster there is a curvy clay vase. Poster in a Swiss style.
2. https://ideogram.ai/ Prompt: Create an appealing advertising poster for a handmade clay goods. Add big heading «shell — dive into comfort». Font should be undulating, organic curves, wavey. Use pastel pink and green colors and amorphous chrome shapes that resemble marine theme. In the center of the poster there is a curvy clay vase. Poster in a Swiss style.
Плакаты были доработаны вручную при помощи Adobe Photoshop. Оригинальные результаты генераций представлены ниже.
Мокап:
https://www.midjourney.com/ Prompt: Two 3:4 posters mockup. Posters are solid white. Posters' aspect ratio is 3:4. Posters are hanging on a pastel mint green undulating wavey wall covered in glossy square tiles. Front view. Straight angle. Extremely realistic. Photography. --ar 16:9
Носители
Стикеры
Стикеры:
https://ideogram.ai/ Prompt: A photo of a sticker pack on a chrome-plated surface. The sticker pack is for a handmade clay household goods store called «shell». The sticker pack has a fashionable design, appealing to Gen Z. The stickers are in pastel pink (#E7B0D4) and pastel green (#82C9BC) colors. There are 11 stickers: a chrome shell, a pink logo «shell», a pink amorphous vase with the inscription «Don’t be like everyone else» under the vase image, a green undulating clay mug with pink text «i’m in my shell», a green envelope, a chrome coral, a pink seaweed, a chrome sun, a chrome undulating square, and a pink wave.
Промпт улучшен нейросетью Ideogram.
Шоппер
Шоппер:
https://ideogram.ai/ Prompt: A fashion photoshoot of a person wearing a pastel green huge oversized hoodie with a big, chrome curvy undulating tote bag inscribed «be nature». The background is a pastel undulating glossy pink surface. The tote bag is placed close to the camera. The person’s face and head are not visible.
Промпт улучшен нейросетью Ideogram.
Чехол на телефон
Чехол на телефон:
https://www.midjourney.com/ Prompt: A photo of an voluminous iPhone case with a curvy, undulating, wavey, amorphous shape. IPhone with 3 cameras. The case is in a pastel pink color. The case is floating on the water surface in a pastel green pool made of square tiles. Product shooting. View from above. --ar 16:9
Вручную была произведена цветокоррекция в Adobe Photoshop, а также был добавлен логотип.
Визитки
Визитки:
https://ideogram.ai/ Prompt: A modern trendy business card for a store of handmade clay goods for home called «shell». The business card is shown from two sides. The business card is silver chrome glossy with wavy amorphous undulating edges. It is placed on a pink smooth concrete with a natural texture. On the front side of the business card, there is a big heading «shell» with a wavy undulating font. Under it, there is a text «handmade marine coziness». On the back side, there are some information: website «www.cozy-shell.com», address «626 Bridgeton Ave. New York, NY 10029», and phone number «8 (800) 296 4697».
Промпт улучшен нейросетью Ideogram.
Униформа сотрудников
Форма сотрудников:
https://ideogram.ai/ Prompt: A photo of three employees in a uniform. There are two young girls: one of them has curly hair and freckles and the other one has her hair in two braids. There is also a young black guy. They are all wearing oversized pastel pink hoodies with the text «shell» written in an undulating font. They also wear chrome name tags on their necks. The background contains a glossy pastel pink shelf and a luminous undulating wavy signboard «shell». The ceiling is chrome and resembles ocean waves. The lighting is warm.
Промпт улучшен нейросетью Ideogram.
Товары
Вазы
Вазы:
https://ideogram.ai/ Prompt: A product shot of three clay vases on a glossy pink, wavy, curvy shelf. The vases are amorphous, undulating, and wavey curvy. They are in pastel pink, pastel green, and chrome colors. There are small chrome price tags «80.00$» standing on a shelf near each of the vases. The background is undulating pastel pink. The lighting is soft. There are water glares.
Промпт улучшен нейросетью Ideogram.
Органайзер
Органайзер:
https://ideogram.ai/ Prompt: A realistic photograph of a large, amorphous, undulating, wavy curvy clay organiser with a pastel green color. The organiser is placed on a glossy pink wavy curvy shelf. There is a small chrome price tag «40.00$» standing on a stand near the organiser. The background is clean and minimalistic.
Промпт улучшен нейросетью Ideogram.
Кружки
Кружки:
https://ideogram.ai/ Prompt: A realistic photograph of a large, amorphous, undulating, wavy curvy clay mug with a pastel green color. The mug is placed on a glossy pink wavy curvy shelf. There is a small chrome price tag «40.00$» standing on a stand near the mug. The background is clean and minimalistic.
Промпт улучшен нейросетью Ideogram.
Упаковка
Упаковка:
https://ideogram.ai/ Prompt: A realistic photo of a pastel pink package with the large, wavy, curvy text «shell» printed on it. There is a second box, opened, revealing pastel pink velour lining and a wavy, curvy mug inside. The two boxes are the same size and are lying on a scattering of transparent plastic bags with the chrome, wavy, curvy text «shell». Each bag has two pastel pink ribbon handles. The setting is on a dark grey concrete floor.
Промпт улучшен нейросетью Ideogram.
Пакеты:
https://ideogram.ai/ Prompt: A realistic photograph of a person wearing a huge oversized pastel green hoodie and grey extremely wide trousers. The person is holding a matte transparent plastic bag with chrome undulating wavey curvy flat small text «shell» on it. The bag is made of thick matte plastic and has two pastel pink ribbon handles. There is a pastel pink package inside the bag, and it is blurred a little. The background is a glossy pastel green wavey undulating surface.
Промпт улучшен нейросетью Ideogram.
Пространство
Интерьер
Интерьер магазина:
https://www.midjourney.com/ Prompt: A room made of glass and tiles, with pastel colors. A fluffy pink wavy carpet in the center of the room, on it there is a shelf for goods in the shape of a large stone with rounded corners. Amorphous chrome vases are placed on the shelf. Pink and silver chrome plated. There are shelves on the walls of the room, on which the same wavy vases are placed. Ceiling painted in light green and pink hues with shiny, liquid-like waves. Hyper-realistic photography, an editorial photoshoot. Pastel pink and green colors, chrome effect, glass. --ar 16:9
Промпт улучшен нейросетью Ideogram.
Экстерьер
Экстерьер магазина:
https://www.midjourney.com/ Prompt: https://s.mj.run/VYsbf7mObB4 Glossy pastel pink building on New York street. Building has undulating, amorphous, wavy shape, glossy, glass. Building has luminous signboard undulating amorphous wavy «shell». Building has chrome and pastel green details. Extra realistic photography. --ar 16:9
В качестве референса был взят интерьер магазина.
Фасад магазина:
https://www.midjourney.com/ Prompt: A high-quality storefront sign mockup, featuring fantasy, curvy, undulating, pearl designs. Facade of the store is undulating and wavy. There is a big window. Pastel pink and green hues. --ar 16:9
На сгенерированное изображение был добавлен логотип в Adobe Photoshop.
Обложка проекта:
https://ideogram.ai/ Prompt: A photo of a clay vase with an amorphous, undulating shape, resembling corals and waves. The vase is pastel pink and is placed on a glossy pink, wavy curvy background. There are amorphous undulating chrome shapes flying in the air. The photo has a product shooting style. There are glares from water.
Промпт улучшен нейросетью Ideogram.
Ссылки
В проекте были использованы 5 нейросетей: 1. ChatGPT — https://openai.com/chatgpt/ 2. Midjourney — https://www.midjourney.com/ 3. Ideogram — https://ideogram.ai/ 4. Adobe Color — https://color.adobe.com/ru/ 5. MyFonts — https://www.myfonts.com/
