Ребрендинг hora с помощью AI
hora — бренд, специализирующийся на производстве наборов для пикника на каждое время года. Данный проект посвящен ребрендингу hora с помощью нейросетей.
Исходный проект
Проект на старом портфолио: https://portfolio.hse.ru/?filter=1_N_N_N_8312_2023_1078_N_N_N_N#196076_4501074
Ребрендинг с помощью AI
Логотип
Ресурсы, использованные для ребрендинга: Recraft, Ideogram, Leonardo Ai, MyFonts, Adobe Colors. Я вдохновлялась стилистикой реального проекта, добавляя в стиль природную эстетику и настроение eco-friendly. Логотип сгенерирован с помощью нейросети Ideogram, шрифтовое решение и цветовая палитра созданы в MyFonts и Adobe Colors, соотвественно.
ideogram// Design a serene and elegant eco-friendly logo for HORA, a brand offering picnic sets tailored to different seasons, set against a pristine white background. The logo should evoke a sense of harmony with nature, incorporating minimalistic elements that convey a sense of simplicity, sustainability, and sophistication. The color palette should be muted yet vibrant, featuring earthy tones such as sage green, sandy beige, and sky blue, which evoke feelings of calmness and connection to the natural world. The logo’s shape should be rounded and organic, with smooth lines and subtle textures that suggest a sense of natural materials and tactility. The typography for «HORA» should be clean, modern, and understated, with a gentle curves that evoke a sense of approachability and friendliness. The overall design should be balanced, refined, and highly versatile, suitable for use on packaging, website, and social media platforms.
Шрифты
Цветовое решение
ideogram/recraft// Create a visually appealing mockup of printed materials, including a paper insert, envelope, and business cards, arranged artfully on a pristine white background, showcasing the HORA brand, which specializes in picnic sets tailored to different seasons, with the paper insert featuring a subtle texture, the envelope boasting a crisp, clean design with a rectangular shape and a subtle sheen, and the business cards displaying a minimalist aesthetic with bold, modern typography in a green color, accented with earthy tones, evoking a sense of outdoor adventure and sophistication, with the HORA logo prominently displayed in a stylized, cursive font
Постеры
Я использовала Chat GPT, чтобы сгенерировать идеи для постеров и подробное описание композиции.
Chat GPT// Create 3 ideas and prompts for art poster for HORA, a brand offering picnic sets tailored to different seasons. posters should be inspired by nature and soft color palette with green and beige, may use photography of nature landscapes. every poster should depict a set for picnic which contains a blanket, thermo-mug and accessories
1// recraft// Create a poster for HORA, brand of picnic sets for different seasons with A golden summer landscape by the coast or in a field of swaying grass. A cozy picnic set with a green-and-beige blanket, a thermo-mug, and summer-inspired accessories like woven baskets and linen napkins is arranged invitingly. The composition evokes relaxation, adventure, and the carefree spirit of summer. Poster should contain bold typography stating «Summer Breeze»
2// recraft// Create a poster for HORA, brand of picnic sets for different seasons with A cozy autumn forest with golden leaves covering the ground. A warm picnic setup, featuring a soft woolen blanket, a thermo-mug, and rustic accessories, is placed near a tree trunk. The atmosphere is peaceful, inviting, and perfect for enjoying crisp autumn air with a warm drink in hand. Poster should contain bold typography stating «Autumn Serenity»
3// recraft// Create a poster for HORA, brand of picnic sets for different seasons with A peaceful spring meadow with lush greenery and scattered wildflowers. A stylish picnic set, including a beige and green blanket, a thermo-mug, and elegant accessories, is arranged on the grass. Soft sunlight filters through the trees, creating a dreamy atmosphere. The design embraces nature, renewal, and warmth. Poster should contain bold typography stating «Spring Awakening»
recraft// create a mockup of poster for HORA brand of picnic sets for different seasons, the mockup itself placed in the golden summer landscape by the coast or in a field of swaying grass
Баннеры
ideogram// A modern and experimental art poster for HORA, a brand offering picnic sets tailored to different seasons. The poster features bold typography and a modern aesthetic. The background is a gradient of warm oranges and yellows, with the text «HORA» in white, bold, and cursive letters. Below the text is the phrase «Seasonal Picnic Sets». The overall design is clean and minimalistic.
Дополнительные носители
recraft// create a mockup of stickers for HORA brand of picnic sets for different seasons, the stickers itself placed on the wooden table near to served sandwiches
recraft// A photograph featuring a standing fullbody model wearing an oversized t-shirt. The t-shirt is adorned with a typography for the HORA brand of picnic sets. The background is a deep, white.
recraft// A photograph featuring a hanging shopper bag made of eco friendly material. The shopper is adorned with a nature inspired minimalistic pattern for the HORA brand of picnic sets. The background is a deep, white.
Продукт и упаковка
recraft// create a packaging for thermo-mug. The packaging reflects HORA’s eco-conscious philosophy—a sturdy, recyclable kraft paper box with elegant debossed branding. Inside, the mug is wrapped in a soft linen pouch, perfect for storage or travel. The packaging design incorporates delicate nature-inspired illustrations, such as leaves or gentle waves, reinforcing the connection to outdoor experiences. A simple, elegant tagline—"Savor the Seasons"—is printed on the inner lid
Торговая зона
Я использовала Chat GPT, чтобы уточнить и разнообразить идею торгового пространства.
Chat GPT// create a prompt describing trading area in a shopping mall for HORA, a brand offering picnic sets tailored to different seasons
recraft// A beautifully designed retail space for HORA, seamlessly blending nature with modern elegance. The trading area features an open, airy layout with soft, neutral tones—beige, sage green, and warm wood accents—creating a calm and inviting atmosphere. Wooden display tables and shelves showcase HORA’s seasonal picnic sets, carefully arranged with blankets, thermo-mugs, and accessories. Large, nature-inspired backdrops feature scenic landscapes that change with the seasons—lush meadows for spring, golden beaches for summer, autumn forests, and snowy winter fields—reinforcing the brand’s seasonal concept.
Помимо отдельной торговой зоны в виде магазина была разработана полка с товарами бренда, которая может располагаться в крупных супермаркетах и на ярмарках.
recraft// A beautifully designed retail shelf for HORA, seamlessly blending nature with modern elegance. shelf made of Wood and showcase HORA’s special thermo-mugs in packagings with prices and sales
