Экоферма «Goat and Clover»
Проект представляет собой ребрендинг экофермы глазами искуственного интеллекта. Ссылка на проект: https://portfolio.hse.ru/Project/229089
«Экоферма представляет собой хозяйство по выращиванию коз для производства молочной продукции. Также ферма отчасти является туристическим местом, где взрослые и дети могут убежать от городской суеты и насладиться природой, узнать как изготавливают молочные продукты, а еще погладить и покормить козочек».
Генерация айдентики
Для создания нового нейминга использовалась нейросеть ChatGPT. Наиболее удачный, из предложенных вариантов, был использован далее при генерации логотипов.
Для генерации логотипов использовались нейросети: Ideogram.ai и Recraft.ai
Prompt: create a logo design for an eco-farm named 'Goat and Clover', stylized like a traditional engraving. Use light green and natural colors.The logo features a goat grazing peacefully on lush grass, with fine, intricate linework that captures the delicate details of the goat’s features and the surrounding nature. The design should evoke a vintage, rustic charm with a slightly textured, hand-drawn aesthetic. The clover plant can be subtly incorporated into the scene, adding to the natural feel. The text 'Goat and Clovere eco-farm' is placed below the illustration, complementing the engraving style. The overall look should be timeless, earthy, and connected to nature, with a warm, rustic vibe.
Prompt: a logo design for 'Goat and Clover' eco-farm, styled with a vintage engraving aesthetic. The central image features a detailed engraving of a goat grazing peacefully in a natural setting, surrounded by subtle grass and foliage. The color palette combines light green and natural earthy tones, creating an organic and eco-friendly feel. Below the illustration, the text 'Goat and Clover' is integrated into the design in a simple, modern font. A clover leaf is subtly incorporated into one of the text blocks, harmonizing with the overall composition. The design balances rustic charm with a clean, professional look, evoking sustainability and artisanal craftsmanship.
Для определения цветовой палитры был использован сервис Color.adobe
Текст определен с помощью сервиса WhatFontis
Промт мокапа фартука: a mockup of a green farmer’s apron. The apron is shown hanging or neatly folded, crafted from a natural, durable fabric with a slightly textured appearance. The green color is earthy and soft, reflecting the eco-friendly theme. The overall aesthetic is clean, professional, and rustic, suitable for an eco-farm environment, with subtle natural elements such as wooden hooks or a background of wooden planks to enhance the presentation. Логотип добавлен вручную.
Плакаты
Для плакатов были сгенерировны разные вариации фотографий фермерских пейзажей с помощью нейросети Recraft.ai. Подписи снизу были добавлены также нейросетью. Логотип сверху добавлен вручную.
1. Prompt: A vibrant and natural poster design for an eco-farm, featuring a close-up photograph of a goat in the foreground. The goat’s face is captured in sharp detail, showcasing its expressive eyes and textured fur. In the background, a lush green field stretches into the distance, with other goats peacefully grazing under a sunny, clear blue sky. The colors are rich and warm, emphasizing the natural beauty of the scene. The text 'Visit Our Eco-Farm' and 'Experience Nature with Goats' is written in a clean, modern font, with a playful yet professional style. The overall feel is welcoming, organic, and harmonious, highlighting the eco-friendly and pastoral atmosphere of the farm.
2. Prompt: a heartwarming poster design for an eco-farm, featuring a close-up photograph of a goat with her adorable baby goats in the foreground. The mother goat stands protectively while the playful kids nuzzle and explore around her. The background showcases a lush, green pasture bathed in soft sunlight, with hints of other goats grazing peacefully in the distance. The color palette is warm and natural, with earthy greens, soft browns, and golden tones, creating a cozy and inviting atmosphere. The text 'Visit Our Eco-Farm' and 'Experience Nature with Goats' is written in a clean, modern font, with a playful yet professional style. The overall mood conveys love, family, and a deep connection to nature.
3. Prompt: A vibrant and inviting poster design for an eco-farm featuring goats. The poster showcases a picturesque farm scene, with goats grazing on a lush green pasture under a bright blue sky with soft, fluffy clouds. The design incorporates natural and earthy tones, emphasizing sustainability and harmony with nature. In the background, a cozy barn or farmhouse is visible, surrounded by wooden fences and trees. The text 'Visit Our Eco-Farm' and 'Experience Nature with Goats' is written in a clean, modern font, with a playful yet professional style. The overall layout conveys warmth, joy, and a deep connection to the land, drawing attention to the beauty of eco-farming.
Для генерации мокапов также была использована нейросеть Recraft.ai.
Prompt: a mockup of a poster displayed on a bus stop shelter. The bus stop shelter is realistic, with the poster clearly visible against a city backdrop.
Пространство
В качестве пространства выступает ангар фермы с прилежащей территорией для прогулок. Изображения сгенерированы в Recraft.ai.
Prompt: а picturesque scene of a large, green eco-farm building, designed with sustainable architecture, surrounded by lush greenery. The building is spacious and modern, with natural materials like wood and stone, blending harmoniously with the surrounding environment. The structure is painted in a soft green hue to reflect the farm’s eco-friendly ethos. Nearby, goats are peacefully grazing on the vibrant green pasture, adding life to the scene. The setting is bathed in natural sunlight, with trees and rolling hills in the background, evoking a sense of tranquility and harmony with nature.
Prompt: a heartwarming photograph of a child gently petting a goat on an eco-farm. The child, wearing simple, comfortable clothes, smiles as they interact with the friendly goat, which stands calmly in a lush, green pasture. The goat’s soft fur is visible as the child’s hand lovingly strokes its side. The background features the peaceful, natural surroundings of the farm, with rolling hills, a barn, and other goats grazing nearby. The scene is bathed in warm, natural sunlight, creating a serene, joyful atmosphere that highlights the connection between animals and people in an eco-friendly farm environment.
Продукция
Изображения сгенерированы в Leonardo.Ai и Recraft.ai.
Prompt: a close-up photograph of the process of making goat cheese. The image captures the hands of a skilled artisan carefully shaping or cutting fresh goat cheese on a wooden countertop. The cheese is soft, creamy, and slightly textured, with a few small cheese molds and utensils around it. The background features a rustic, well-lit farm kitchen, with wooden shelves holding jars and tools, reflecting the artisanal and eco-friendly nature of the process. Soft, natural lighting highlights the freshness and quality of the cheese, creating a warm, inviting atmosphere.
Prompt: a close-up photograph of farm-fresh milk and cheese. The composition features a glass bottle of creamy milk and a wooden board with wedges of artisanal goat cheese, styled naturally with rustic elements. The setup is adorned with subtle details such as a sprig of fresh herbs, a scattering of clover leaves, and a linen cloth for an organic feel. The lighting is soft and natural, highlighting the textures and freshness of the products.
Промт для этикетки: A packaging design for farm-fresh milk, styled with a vintage engraving technique. The label features an intricate engraving of a goat grazing in a lush field, surrounded by clover leaves. The design includes fine line details, adding texture and depth to the scene. The color palette is centered around soft, earthy greens, with accents of cream and beige to emphasize the eco-friendly and organic nature of the product. The text 'Goat Milk' is elegantly displayed in an modern font, with subtle engraving-inspired flourishes. The overall look evokes a sense of tradition, craftsmanship, and a connection to nature, with a timeless, rustic aesthetic.
Промт для мокапа: a close-up photograph of a glass bottle of farm-fresh milk ' placed on a rustic wooden table. The bottle is transparent, showcasing the creamy milk inside. The wooden table surface has a warm, textured appearance, adding to the organic, farm-to-table feel. Soft natural lighting enhances the freshness of the milk, creating a cozy, inviting atmosphere that highlights the eco-friendly and artisanal qualities of the product.
Prompt: a packaging design for farm-fresh butter from 'Goat and Clover Eco-Farm', styled with intricate engraving-inspired illustrations. The label features a vintage engraving of a goat and clover leaves, framed by ornate, hand-drawn borders that evoke a rustic, artisanal feel. The butter name is displayed prominently in an elegant font, with the text 'Goat Milk Butter 100% natural' written below in a smaller, complementary style. The color palette uses monochrome or muted earth tones, such as cream, brown, and green, to highlight the traditional and eco-friendly theme. Subtle engraved details, like textured lines or natural patterns, add depth and character, emphasizing the handcrafted, high-quality nature of the product.
Prompt: a close-up photograph of a round packaging design for farm-fresh cheese from 'Goat and Clover Eco-Farm'. The packaging features a vintage engraving-style illustration of a goat and clover leaves, intricately detailed with fine linework. The design is rustic and artisanal, with earthy tones like cream, soft brown, and green. Next to the round package, a wedge of cheese sits on a wooden surface, showcasing its creamy texture. The text 'Goat and Clover Eco-Farm' is displayed in a classic serif font, complementing the engraving style. The overall aesthetic is traditional, organic, and high-quality, evoking the charm and authenticity of handcrafted cheese.
Список использованных ресурсов: 1. https://chatgpt.com/ 2. https://leonardo.ai/ 3. https://color.adobe.com/ru/create/image 4. https://ideogram.ai/t/my-images 5. https://www.recraft.ai/ 6. https://www.photoroom.com/ru/instrumenty/ubrat-fon-onlayn 7. https://www.whatfontis.com/
